Aurum ናይ ወርቂ ቅጠል መሸፈኒ (ፓኬጅ) by LLAB Design Ltd

Aurum ናይ ወርቂ ቅጠል መሸፈኒ (ፓኬጅ) by LLAB Design Ltd is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ላግዠሪ ንድፊ Competition Category.

ወርቂላግዠሪ· 2021

Aurum ናይ ወርቂ ቅጠል መሸፈኒ (ፓኬጅ)

by LLAB Design Ltd

Client: Aurum

ናይ ወርቂ ሽልማት A' Design Award Winner in ላግዠሪ Category

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Colors

The Design

About Aurum ናይ ወርቂ ቅጠል መሸፈኒ (ፓኬጅ)

ኣውሩም (Aurum) ንዝብላዕ ናይ ወርቂ ቅጠል ዝተነደፈ ናይ ህያብ ሳጹን እዩ። እቲ ፓኬጅ ንጥረ ነገር ከም ልዑል ጽሬት ዘለዎ ናይ ችርቻሮ ፍርያት ገይሩ የቕርቦ። ኣቃውማ እቲ ሳጹን ንናይ ስልማት (ጌጣጌጥ) ፓኬጅ ዘመልክት እዩ። ስም እቲ ብራንድ ዝተቐረጾ ብኣኖዳይዝድ ዝተሰርሐ ወርቃዊ ናይ ሓጺን ሸሓኒ ነቲ ሳጹን ይዓጽዎ፡ ከም መግነጢሳዊ መቆለፊ ድማ የገልግል። ሸኻል ዘለዎ ወረቐት፡ ናይ ወርቂ ፎይል ሕትመትን ስፖት ዩቪ (Spot UV)ን ነቲ ደጋዊ ገጽ ይፈጥሩ። ኣብቲ ላዕለዋይ ደረጃ ዘሎ ሪባን ፍሉይ ዝተሰርሐ መጨበጢ (ትዊዘር) ይሕዝ፡ ስለዚ እቲ ኣዝዩ ፈኲስ ናይ ወርቂ ቅጠል ብቐሊሉ ክለዓል ይኽእል። ብትሕቲኡ ዘሎ ግሉጽነት ዘለዎ ንጣብ ነቲ ናይ ወርቂ ቅጠል ይከላኸል። እቲ ሳጹን 88 ብ 90 ብ 65 ሚሊሜተር ይዕቀን።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Aurum ናይ ወርቂ ቅጠል መሸፈኒ (ፓኬጅ) ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Aurum ናይ ወርቂ ቅጠል መሸፈኒ (ፓኬጅ) ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Aurum ናይ ወርቂ ቅጠል መሸፈኒ (ፓኬጅ) ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Team Members: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau