MG iSmart ናይ ኢንፎቴይንመንት ስርዓት መተሓላለፊ ገጽ by Star is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ኢንተርፌስ፣ ምትእስሳርን ተመኲሮ ተጠቃምን Competition Category.
ወርቂኢንተርፌስ· 2021
MG iSmart ናይ ኢንፎቴይንመንት ስርዓት መተሓላለፊ ገጽ
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
ናይ ወርቂ ሽልማት A' Design Award Winner in ኢንተርፌስ Category
Verified Award Winner
Verify Award Status for #120910The Design
About MG iSmart ናይ ኢንፎቴይንመንት ስርዓት መተሓላለፊ ገጽ
MG iSmart ንመካይን ናይ MG ብራንድ እተነድፈ ናይ ኢንፎቴይንመንት ስርዓት መተሓላለፊ ገጽ እዩ። እዚ መተሓላለፊ ገጽ ኣብ ተራኻብነት፣ ዲጂታላዊ መራኸቢ ነጥብታትን ብልሓታውያን ሓገዝቲን ዝተሃንጸ ፍሉይ ፍታሕ ብምጥቃም ንሓድሽ ዕዳጋ ምዝርጋሕ ይድግፍ። ምስ ጉጅለ ብራንድን ምስ ዓማዊል ኣብቲ ዒላማ ዕዳጋታትን ዝተኻየደ መጽናዕትን ናይ ሓሳብ ምፍጣር ኣኼባታትን ንመስርሓት ተጠቀምቲ መሪሑ። ሰለስተ ናይ ምትእስሳር ኣምራት ብፕሮቶታይፕ ተሰሪሖም፣ ሽዱሽተ ናይ ዓይኒ ኣንፈታት ድማ ተፈቲኖም ቅድሚ ሓደ ናይ መወዳእታ ኣንፈት ተመሪጹ ብዝርዝር ምምዕባሉ። ብ MG iSmart ዝተዓጥቃ መካይን ኣብ ህንድን ታይላንድን ኣብ ጽርግያ ይርከባ ኣለዋ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
MG iSmart ናይ ኢንፎቴይንመንት ስርዓት መተሓላለፊ ገጽ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። MG iSmart ናይ ኢንፎቴይንመንት ስርዓት መተሓላለፊ ገጽ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። MG iSmart ናይ ኢንፎቴይንመንት ስርዓት መተሓላለፊ ገጽ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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