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Artika Horizon ናይ ኢድ ሰዓት by Albert Rakhimzhanov

Artika Horizon ናይ ኢድ ሰዓት by Albert Rakhimzhanov is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ጌጣጌጥ Competition Category.


ብሩርጌጣጌጥ· 2021

Artika Horizon ናይ ኢድ ሰዓት

by Albert Rakhimzhanov

Client: ARTIKA Design

ናይ ብሩር ሽልማት A' Design Award Winner in ጌጣጌጥ Category

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The Design

About Artika Horizon ናይ ኢድ ሰዓት

ኣርቲካ ሆራይዘን (Artika Horizon) ኣብ ጁባ ክትሓዞ ወይ ኣብ ክሳድ ክትገብሮ እትኽእል ናይ ኢድ ሰዓት እዩ። ኣብቲ መእሰሪ ዘሎ ገመድ ነቲ ልሙድ ክፋላት መእሰሪ ስለ ዝትክኦ፡ ነቲ ሰዓት ቀሊልን ውሑስን ኣቃውማ ይህቦ። እቲ መእሰሪ ብፍሉይ ክሊፕ ይዕጾ፡ እቲ ክሊፕ ከኣ ነቲ ሰዓት ኣብ ክሳድ ክትንጠልጠሎ ወይ ምስ ክዳን ክትኣስሮ ናብ እትኽእል ጴንዳንት ይቕይሮ። እቲ ሳጹን (case) ካብ ብረት ዝተሰርሐ ኮይኑ 43 ሚሊሜተር ዲያሜተርን 9 ሚሊሜተር ዕምቆትን ኣለዎ። ምፍራይ ብተወሳኺ ኣፈጻጽማ (additive manufacturing) ወይ ብCNC ምልሓጽ (milling) ክካየድ ተመዲቡ ኣሎ። እቲ ቅርጺ ካብ ጸሊም ነቓዕ (black hole) ከምኡውን ካብ ኣድማስ ፍጻመኡ (event horizon) ዝተላዕለ ኮይኑ፡ እቲ ገመድ ከኣ ኣብ ዙርያ ግዜ ዝዓጹ ጠፈር የመልክት።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Artika Horizon ናይ ኢድ ሰዓት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Artika Horizon ናይ ኢድ ሰዓት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Artika Horizon ናይ ኢድ ሰዓት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A wrist watch with a cord on the strap. The watch can be worn on the wrist, or as a stopwatch in a pocket or around the neck. Unlike conventional straps, the construction of Horizon watches is simpler and more reliable, there is literally nothing to break.
Dimensions & Packaging
The watch diameter is 43 mm and the depth is 9 mm
Tags
Watch, Stopwatch, Time, Accessory, Gadget, Device.
Production Technology
The dimensions of a real quartz movement were used in the development of this project. Body material - metal, assumed production technologies - additive manufacturing or CNC milling. This is justified by the small circulation and the complexity of the design.
Design Challenge
The most difficult thing in this project is the symbiosis of two global tasks, namely: the need to match the brand and integrate another global theme. Such conditions create many restrictions that can alienate a large segment of consumers. To make a product with a complex meaning, which would be interesting, including for an ordinary inexperienced user, it is necessary to offer him new, original functions. In this case, it is an opportunity to wear this watch not only as a wrist accessory
Research
The project started as part of a master's project and is part of a collaboration with the Barcelona-based design studio Anima. The task was to develop the concept of a wrist watch for the Artika brand. The main task of the project was to develop a watch that reflects the philosophy of Artik. Also, the idea of ​​the project is the theme of space and time and an attempt to reflect them in the form of a wristwatch. Attempting to integrate the mataphor into both form and function is the basic idea.
Inspiration
The Horizon watch is the final version of this project. This watches reflect the main ideas of the first iterations, which were inspired by the Black Hole and its event horizon, how space can bend under the influence of large forces. So in this watch - the cord symbolizes a space that bends around time beyond its control
Project Duration
The project started in September 2019 in St. Petersburg and ended in January 2020 in Saint-Petersburg
Operation Flow
The watch is put on the hand and pulled together with a special clip. This clip turns the watch into a pendant accessory that can be hung around the neck or tied to clothes. The crown is a separate piece due to its design. The crown is inserted into a special hole, after which the watch can be wound.
Team Members
Сurator: Kirill Rakitin
Customers: Ànima & Artika
Image Credits
Image #1: Creator Albert Rakhimzhanov, Main view, 2020.
Image #2: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #3: Creator Albert Rakhimzhanov, Additional view, 2020.
Image #4: Creator Albert Rakhimzhanov, Detail view, 2020.
Image #5: Creator Albert Rakhimzhanov, Variations, 2020.

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