ዲዛይን The Book That Grew መምርሒ መጓሰ ሳዕሪ ብ Fabiano Dalmacio ኣብ ናይ ውድድር ምድብ ንድፊ ስነ-ጥበብን ምትካል ስነ-ጥበብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ፕላቲኒም ሽልማት A' Design Award እዩ።
ፕላቲኒምስነ-ጥበብ· 2021
The Book That Grew መምርሒ መጓሰ ሳዕሪ
ዓሚል: Rothco, part of Accenture Interactive
ኣብ ምድብ ስነ-ጥበብ ተሸላማይ ናይ ፕላቲኒም ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #122969 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ The Book That Grew መምርሒ መጓሰ ሳዕሪ
እቲ ዝዓበየ መጽሓፍ (The Book That Grew) ንሓረስቶት ኣየርላንድ ዝተዳለወ መምርሒ መጓሰ ሳዕሪ እዩ። እቲ መጽሓፍ ዓሰርተ ትምህርትታትን ዓሰርተ ግብራዊ ምኽርታትን የቕርብ፣ እዚ ድማ ቀጻልነትን ትርፋውነትን ንምምሕያሽ ዝዓለመ እዩ። እቶም ዓሰርተ ስጉምትታት ንሓረስቶት ኣብ ዓመት ናብ ዓሰርተ ዙርያታት መጓሰ ሳዕርን ኣብ ሓደ ሄክታር ዓሰርተ ቶን ሳዕሪ ምህርትን ይመርሕዎም። ነፍሲ ወከፍ ገጽ፣ ቃልን ስእላዊ መግለጺን ብህያው ሱር ሳዕሪ እዩ ተቐሪጹ፣ እዚ ድማ ኣብ ውሽጢ ናይ ብዙሓት ሳምንታት ግዜ ዕብየት ብመትረባት ተመሪሑ ዝተሰርሐ እዩ። ዝተሓላለኹ መስርሓት ሕርሻ ብፍሉይ ዝተዳለዉ ምልክታት ይግለጹ፣ ከምኡውን ሓደ ተዘርጊሑ ዝኽፈት ገጽ ንመፍትሕ እቶም ምልክታት ይሕዝ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ፕላቲኒም ሽልማት A' Design Award
The Book That Grew መምርሒ መጓሰ ሳዕሪ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። The Book That Grew መምርሒ መጓሰ ሳዕሪ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። The Book That Grew መምርሒ መጓሰ ሳዕሪ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- ዓቐንን ማዕሸግን
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - መለለዪታት
- book, design, Ireland, grass, farming, bank
- ናይ ምፍራይ ቴክኖሎጂ
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- ናይ ዲዛይን ብድሆ
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- ምርምር
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- ምንጪ ሓሳብ
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- ናይ ፕሮጀክት ግዜ
- From October 2018 to May 2019, in Dublin and Amsterdam.
- ናይ ስርሒት ፍሰት
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- ኣባላት ጋንታ
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - ናይ ስእሊ ክረዲት
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
