Full Moon ናይ ማሕበራዊ መራኸቢ ብዙሓን መወዓውዒ by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.
ብሩርማስታወቂያ· 2021
Full Moon ናይ ማሕበራዊ መራኸቢ ብዙሓን መወዓውዒ
Client: Rothco, part of Accenture Interactive
ናይ ብሩር ሽልማት A' Design Award Winner in ማስታወቂያ Category
Verified Award Winner
Verify Award Status for #122999The Design
About Full Moon ናይ ማሕበራዊ መራኸቢ ብዙሓን መወዓውዒ
ፉል ሙን ንጊነስ ዝተሰርሐ ናይ ማሕበራዊ መራኸቢ ብዙሓን መወዓውዒ እዩ። እቲ ስእሊ ኣብ 2020 ናይ ሃሎዊን ለይቲ፡ ብዙሕ ዘይርአ ሰማያዊ ወርሒ ኣብ መላእ ዓለም ኣብ ዝረኣየሉ እዋን፡ ኣብ ፈይስቡክን ኢንስታግራምን ኣብ ዝርዝራትን ስቶሪታትን ተዘርጊሑ። እቲ ምስሊ ብ Adobe Photoshop ኣቢሉ ብምስተኻኸልን ብምስራሕ ስእልን እዩ ተዳልዩ። ላዕለዋይ ጽሬት ዘለዎም ናይ ወርሒ መወከሲታት፡ ናይ ብራንድ ምስልታትን ናይ ቢራ ቴክስቸራትን ኣብ ደረጃታት ተጠሚሮም ሓደ ስእሊ ንኽፈጥሩ ተጠቕሙ። እቲ ዕላማ ኣብ መንጎ እቲ ወርሕን ናይ ቢራ ብርጭቆን ብዘሎ ቀሊል ምትእስሳር ንዓለምለኻዊ ዝርርብ ንምጽንባር እዩ ነይሩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Full Moon ናይ ማሕበራዊ መራኸቢ ብዙሓን መወዓውዒ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Full Moon ናይ ማሕበራዊ መራኸቢ ብዙሓን መወዓውዒ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Full Moon ናይ ማሕበራዊ መራኸቢ ብዙሓን መወዓውዒ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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