Smart City ናይ ምርኢት ዲዛይን by Michele Berdugo

Smart City ናይ ምርኢት ዲዛይን by Michele Berdugo is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ወርቂውሽጣዊ· 2021

Smart City ናይ ምርኢት ዲዛይን

by Michele Berdugo

Client: Promarket Group

ናይ ወርቂ ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Smart City ናይ ምርኢት ዲዛይን

ስማርት ሲቲ ኣብ ተል ኣቪቭ፡ እስራኤል ንዝተኻየደ ዓለምለኻዊ ምርኢትን ዋዕላን ምምሕዳራዊ ምህዞ ዝተፈጥረ ናይ ምርኢት ዲዛይን እዩ። እቲ ዲዛይን 3000 ትርብዒት ሜትሮ ዝሽፍን ኮይኑ፡ ኣዳራሽ ምዝገባ፡ መዕረፊ ክቡራት ኣጋይሽ (VIP)፡ ክፍልታት ንግዳዊ ኣኼባ፡ መድረኻት ዋዕላን ቦታ ጋላን ዘጠቓልል እዩ። እቲ ኣምር ኣብ ልዕሊ እናወሰኸ ዝኸይድ ከተማዊ ዓለም እትድይብ ትኹል ከተማ ዝተመስረተ እዩ። ዝተንጠልጠሉን ጂኦመትሪካውያንን ኣቕሑ ክብደት ንኺንኪ ካብ ኣሉሚንየም፡ ፕለክሲግላስን መርበብን ዝተሰርሑ እዮም። ዝተሓትሙ ምንጻፋት፡ ሳጹናት ብርሃንን ትካላት ሓምላይ ተኽልን ነቲ ኣቀማምጣ ይመልእዎ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Smart City ናይ ምርኢት ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Smart City ናይ ምርኢት ዲዛይን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Smart City ናይ ምርኢት ዲዛይን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc.
The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city.
The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue.
Dimensions & Packaging: Wood, printed canvas wall, on which we attached 3 D cut out letters framed by led lights, formed the background of the registration and self registration desks.
80 light boxes, printed and personalized with 8 graphic styles, made out of reusable aluminum
300 neon tubes light
Led stripe lights, acrylic panels, metal section structure, digital print, wall stickers, printed and personalized floor carpet,one designed stage,
greenery, flowers, vases, decorative objects.
Tags: fair, exhibition, installation, designer, organizer, smartcity, trade
Production Technology: In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge.
Design Challenge: The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations.
Research: The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc.
The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristic and ecologic side of the project.
Inspiration: Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow.
Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world.
Project Duration: The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel.
Operation Flow: The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space.
The second floor was reachable from the welcome hall.
Team Members: Yaniv Fogel
Assaf Avivi
Vladi Brodetski
Image Credits: Image #1: Marvin Chicheportiche, MUNIEXPO, 2020
Image #2: Marvin Chicheportiche, MUNIEXPO, 2020
Image #3: Marvin Chicheportiche, MUNIEXPO, 2020
Image #4: Gadi Siera, MUNIEXPO, 2020
Image #5: Marvin Chicheportiche, MUNIEXPO, 2020