Steady Power Wire Art ስነ-ጥበባዊ ተኸላ by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ስነ-ጥበብን ምትካል ስነ-ጥበብን Competition Category.
ነሓስስነ-ጥበብ· 2022
Steady Power Wire Art ስነ-ጥበባዊ ተኸላ
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
ናይ ነሓስ ሽልማት A' Design Award Winner in ስነ-ጥበብ Category
Verified Award Winner
Verify Award Status for #125915The Design
About Steady Power Wire Art ስነ-ጥበባዊ ተኸላ
ስቴዲ ፖወር ወያር ኣርት ንዝኽሪ በዓል ዓመታዊ ኣኼባ ናይ ሓንቲ ትካል ተፈጢሩ ዝተሰርሐ ስነ-ጥበባዊ ተኸላ እዩ። እዚ ተኸላ ብትካል መፍረይ ኤለክትሪካል ወያርን ካብልን ዝቐረቡ ኮፐር ወያራት ተጠቒሙ፣ ንዓቢ ገረብ ዝውክል ቅርጺ ይስእል፣ እዚ ገረብ ንትካሉ ዝውክል ምልክት እዩ። ካብዚ ገረብ ሓሙሽተ ናይ ዕለታዊ ህይወት ትርኢታት ይዝርገሑ፦ ናይ ዓጋ ዓደግ ድኳን፣ ጠረጴዛ ምግቢ፣ባቡር፣ ቤት ጸሎትን ፋና። ተለዋዋጢ ብርሃንን ድምጻዊ ትረኻን ነቲ ናይ ወያር ቅርጺታት ይስንዩ፣ ጽላል ናይ ወያራት ከኣ ኣብ መንደቓትን ናይ ላዕሊ ኣርማድን ይወድቁ። እዚ ስራሕ 281 ትርብዒት ሜትሮ ዝሽፍን ኮይኑ፣ ከመይ ኤለክትሪክ ንልሙድ ዕለታዊ ህይወት ደጋፍነት ከምዘበርክት ዘርኢ እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Steady Power Wire Art ስነ-ጥበባዊ ተኸላ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Steady Power Wire Art ስነ-ጥበባዊ ተኸላ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Steady Power Wire Art ስነ-ጥበባዊ ተኸላ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
- Dimensions & Packaging
- Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
- Tags
- Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
- Production Technology
- When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
- Research
- The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
- Inspiration
- When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity. - Project Duration
- The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
- Operation Flow
- The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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