ዲዛይን Bay ናይ ኮስሜቲክስ መሸጣ ድኳን ብ SIG Design ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንውሽጣዊ· 2022
Bay ናይ ኮስሜቲክስ መሸጣ ድኳን
ዓሚል: Sephora
ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #127738 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Bay ናይ ኮስሜቲክስ መሸጣ ድኳን
እቲ ምልክታዊ ጸሊምን ጻዕዳን ሰረታት ናይ ሴፎራ፡ ከም ብዓይኒ ዝርከብ ትኹረት ተጠቒሙ፡ ንምንቅስቓስ ሰባት መምርሒ ኮይኑን ዝሓሸ ተመክሮ ዓሚል ንምምጻእን እዩ። እቲ ብዓይኒ ዝርአ ምትላልን እቲ መስመራዊ ቅርጺ ናይ ማዕበልን፡ ባይ ሴፎራ ፈጢሮም፡ ፍሉይ ብዓይኒ ዝርአ ተመክሮ የምጽእ። እቲ መስመራት ኣብቲ ጸሊምን ጻዕዳን ዓምድታት፡ ናብ ውሽጢ ቦታ ተዘርጊሑ፡ ስለዚ ተፈጥሮኣዊ ብዓይኒ ዝርአ መምርሒ ይፈጥር።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Bay ናይ ኮስሜቲክስ መሸጣ ድኳን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Bay ናይ ኮስሜቲክስ መሸጣ ድኳን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Bay ናይ ኮስሜቲክስ መሸጣ ድኳን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- ዓቐንን ማዕሸግን
- The project space is 424 ㎡.
- መለለዪታት
- cosmetics retail space, bay, stripes, consuming experience
- ናይ ምፍራይ ቴክኖሎጂ
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- ናይ ዲዛይን ብድሆ
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- ምርምር
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - ምንጪ ሓሳብ
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- ናይ ፕሮጀክት ግዜ
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - ናይ ስርሒት ፍሰት
- /
- ኣባላት ጋንታ
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - ናይ ስእሊ ክረዲት
- Image #1-image #5 Photographer ：Lerong Huang
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
