Fantasy Factory ድኳን መሸጢ by SIG Design is a highly esteemed winner of the very prestigious 2022 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ወርቂውሽጣዊ· 2022

Fantasy Factory ድኳን መሸጢ

by SIG Design

Client: Nayuki

ናይ ወርቂ ሽልማት A' Design Award Winner in ውሽጣዊ Category

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Colors

The Design

About Fantasy Factory ድኳን መሸጢ

እቲ ኣብ ቦታኡ ዘሎ ምብሻል ከም ቁልፊ ነጥቢ መሸጢ ዝገብር ናይ ምናይ ፋብሪካ፡ ሻሂ፡ መሸጢ፡ IP ስጦታታት፡ ከምኡውን ባር ክፍልታት ብምውህሃድ ብዙሕ-ተግባራዊ ናይ ፋብሪካ ድኳን የፈጥር። እቲ ካብ ፋብሪካ ዝተወስደ ዲዛይን ኣምር FTY እዩ። F ፍትሓዊ (Fair) ማለት እዩ። ንብዙሕ ሕዝቢ ምንቅስቃስን ንዝተፈላለዩ ፍርያትን እቲ ቦታ ከም ዕዳጋ ተመዲቡ። T ግዜ (Time) ማለት እዩ። ሕብሪ እቲ ድኳን ካብ ለውጢ ሕብሪ ሰማይ ዝተወስደ ኮይኑ፡ ናይ ሓደ መዓልቲ ለውጢ ግዜ የመልክት። Y ንስኻ (You - ዓመልቲ) ማለት እዩ። እቲ ኣብ መስትያት ዝተፈላለየ ንስኻ ናብ ብዙሕ-ደረጃዊ ምትእስሳራዊ መሳርሒ ዝዝርጋሕ እዩ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Fantasy Factory ድኳን መሸጢ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Fantasy Factory ድኳን መሸጢ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Fantasy Factory ድኳን መሸጢ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019