ዲዛይን Blue Frog ባርን ቤት መግብን ብ SIG Design ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንውሽጣዊ· 2022

Blue Frog ባርን ቤት መግብን

ብ SIG Design

ዓሚል: Blue Frog

ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #127951 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Blue Frog ባርን ቤት መግብን

ብሉ ፍሮግ ዝተጠበሰ መግቢን ኮክቴልን የቕርብ። እቲ ዲዛይን ዘመናዊ ኣመሪካዊ ባህላዊ ባህርያት ንኽገልጽ ይሓትት። ዝተፈላለዩ ማሕበራዊ ኩነታት ንምምላእ ክፉትን ናጻን ቦታ ንምፍጣር፣ ተጠቀምቲ ዘዘናግዕ ተመክሮ መግቢ ክህልዎም ይኽእል። እቲ ፍሉይ 100 ሾትስ ባህሊ ንዓማዊል ምቕልጣፍን ብድሆን የምጽእ። ስለዚ እቲ ባር ናብ መላእ ቦታ ምቕልጣፍ ንምልእኻ ርእያዊ ማእከል እዩ። ዝተፈላለዩ ማተርያላት፣ ብዙሕ-ደረጃ ቅርጽታትን ስነ-ጥበባዊ ጌጣጌጥን ልዑል-ጽሬት ቦታ ንምፍጣር ይጥቀሙ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Blue Frog ባርን ቤት መግብን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Blue Frog ባርን ቤት መግብን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Blue Frog ባርን ቤት መግብን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
ዓቐንን ማዕሸግን: The project area is 404 sqm.
መለለዪታት: restaurant, bar, Modern American, artworks
ናይ ምፍራይ ቴክኖሎጂ: Desktop research and on-site market research.
ናይ ዲዛይን ብድሆ: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
ምርምር: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
ምንጪ ሓሳብ: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
ናይ ፕሮጀክት ግዜ: The project located in Nanjing IST started in July 2020 and finished in December 2020.
ናይ ስርሒት ፍሰት: /
ኣባላት ጋንታ: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
ናይ ስእሊ ክረዲት: Image #1-#5 photographer: Nick Sing