ዲዛይን Whoatemytofu ናይ ፊደል ቅርጺ ብ Yuntong Sun ኣብ ናይ ውድድር ምድብ ማሕበራዊ ንድፊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማሕበራዊ· 2022

Whoatemytofu ናይ ፊደል ቅርጺ

ብ Yuntong Sun

ዓሚል: Yuntong Sun

ኣብ ምድብ ማሕበራዊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #127987 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Whoatemytofu ናይ ፊደል ቅርጺ

Whoatemytofu ኣብ ዙርያ ክፉት-ምንጪ ዝኾነ "The Tofu Type" ዝተባህለ ናይ ፊደል ቅርጺ ዝተሃንጸ ማሕበራዊ ዲዛይን ፕሮጀክት እዩ። እቲ ስም ንምብላዕ ቶፉ ከም ምስሊ ናይ ጾታዊ ወከባ ዝጥቀም ቻይናዊ ምስላ የመልክት። ቅርጻት ናይተን ፊደላት ብመስርሕ ምቁራጽ ቶፉ ዝቐረጻ ኮይነን፡ እቲ ኣሉታዊ ክፍታት ድማ ነቲ ዝተቆርጸ ንጥረ ነገር የዘኻኽር። እዚ ፕሮጀክት እዚ ብተወሳኺ ሓደ ተኸታታሊ ፖስተራት ከምኡ'ውን ሓደ ናይ ዌብሳይት ኮንሰፕት ዘጠቓለለ እዩ። በጻሕቲ ኣብ እዋን ወከባ ዝሰምዕዎም ዘቐንዙ ቃላት ብምእታው ኣብ ማሕበራዊ ሚድያ ብሓደ ሃሽታግ ንምክፋል ዝኸውን ፖስተር ክቕበሉ ይኽእሉ። እቲ ናይ ፊደል ቅርጺ ብነጻ ክወርድ ይከኣል። ዕላማ እቲ ፕሮጀክት ንግዱኣት ድምጺ ከምኡ'ውን ስምዒት ሓድነት ምሃብ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Whoatemytofu ናይ ፊደል ቅርጺ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Whoatemytofu ናይ ፊደል ቅርጺ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Whoatemytofu ናይ ፊደል ቅርጺ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
ዓቐንን ማዕሸግን: Poster, 1350px*1080px
መለለዪታት: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
ናይ ምፍራይ ቴክኖሎጂ: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
ናይ ዲዛይን ብድሆ: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
ምርምር: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
ምንጪ ሓሳብ: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
ናይ ፕሮጀክት ግዜ: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
ናይ ስርሒት ፍሰት: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.