ዲዛይን Insecta Iridesse ተግባር: ናይ ሕትመት ናይ ሽያጥ ካታሎግ ብ Plus Collaboratives ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማስታወቂያ· 2022
Insecta Iridesse ተግባር: ናይ ሕትመት ናይ ሽያጥ ካታሎግ
ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #131277 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Insecta Iridesse ተግባር: ናይ ሕትመት ናይ ሽያጥ ካታሎግ
Insecta Iridesse ብዛዕባ ናይ ብረታዊ ሕትመት ውጽኢታት ንምቕራብ እተፈጥረ ናይ ሕትመት ናይ ሽያጥ ካታሎግ እዩ። እዚ ካታሎግ ነቲ ልሙድ ናይ ሕብሪ ናሙና ብምትካእ ብምናኔኣዊ ናይ ሓደ ተመራማሪ መዝገብ ዝቐረበ ኮይኑ፡ ብዛዕባ ብምናኔ ዝተፈጠሩ ብሉጻት ዓሌታት ሓሳኹ ይምዝግብ። ሰላሳ ከም ኣእማን-ጆሃር ዝኾኑ ናይ ጆወሪ ቁራጻት፡ ብረሰሌት፡ ናይ ክሳድ ጌጽ፡ ናይ ጸጕሪ ጌጽ፡ ናይ እዝኒ ጌጽን ብሮሽን ሓዊሱ፡ ኩሎም ማለት ብ ወረቐት ተሰሪሖም ብ ፍሉይ ወርቃዊ፡ ብሩራውን ጻዕዳን ሕብሪ ቐለም ተሓቲሞም ኣለዉ። እዚ ፎሊዮ ዕጹፍ ካርታታት፡ ቲኬታት፡ ናይ ጋዜጣ ቁራጻትን ምስክር ወረቐታትን ኣብ ተለቢጡን ዘይተለቢጡን ወረቐት ሒዙ ኣሎ። ተዓዘብቲ ንነፍሲ ወከፍ ናይ ሕትመት ውጽኢት ብጥንቃቐ ንኺምርምሩ ይዕደሙ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Insecta Iridesse ተግባር: ናይ ሕትመት ናይ ሽያጥ ካታሎግ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Insecta Iridesse ተግባር: ናይ ሕትመት ናይ ሽያጥ ካታሎግ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Insecta Iridesse ተግባር: ናይ ሕትመት ናይ ሽያጥ ካታሎግ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
- ዓቐንን ማዕሸግን
- The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
- መለለዪታት
- Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
- ናይ ምፍራይ ቴክኖሎጂ
- The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
- ናይ ዲዛይን ብድሆ
- Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
- ምርምር
- Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
- ምንጪ ሓሳብ
- This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
- ናይ ፕሮጀክት ግዜ
- The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
- ናይ ስርሒት ፍሰት
- The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
- ኣባላት ጋንታ
- PLUS Collaboratives
- ናይ ስእሊ ክረዲት
- Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
