ዲዛይን Amaro ድኳን ኣነባብራ ህይወት ብ Leticia Nobell ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርውሽጣዊ· 2022

Amaro ድኳን ኣነባብራ ህይወት

ብ Leticia Nobell

ዓሚል: Amaro

ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #131705 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Amaro ድኳን ኣነባብራ ህይወት

እቶም ሓደስቲ ኣካላውያን ድኳናት ኣማሮ መዳረግታ ብራንድ ኣነባብራ ህይወት የንጸባርቑ፡ ደቀንስትዮ ምስ ፋሽን፡ ዲዛይን፡ ቴክኖሎጂ፡ ጽባቐን ጥዕናን ኣብ ዝተፈላለዩ ምድባት ኣብ ውሽጢ ተዘላላሒ ኣቀማምጣ የራኽቡ። እተን ክብብታትን ኣንስታውያን መስመራትን ናይ ሰበይቲ፡ እቲ ቀሊልነት ኣብ ጥረ ንዋት፡ ከምኡ'ውን ምውህሃድ ተፈጥሮ ንዚ ዲዛይን ኣነበረ፡ ኣብኡ እቲ ዓሚል ኣብ ሓደ እዋን ሚኒማሊስትን ሃብታምን፡ ቴክኖሎጂያውን ምቹእን፡ ዘመናውን ውዑይን ዝኾነ ቦታ ተቐባልነትን ዘናግዕን ክስምዖ እዩ፡ ተቓረንቲ ናብ ምትእስሳር ብምቕያር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Amaro ድኳን ኣነባብራ ህይወት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Amaro ድኳን ኣነባብራ ህይወት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Amaro ድኳን ኣነባብራ ህይወት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
ዓቐንን ማዕሸግን: Total floor area is 1300 square meters
መለለዪታት: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
ናይ ምፍራይ ቴክኖሎጂ: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
ናይ ዲዛይን ብድሆ: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
ምርምር: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
ምንጪ ሓሳብ: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
ናይ ፕሮጀክት ግዜ: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
ናይ ስርሒት ፍሰት: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
ኣባላት ጋንታ: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
ናይ ስእሊ ክረዲት: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso