ዲዛይን Wu Sian ንግዳዊ ቤት ሻሂ ብ Gong Cha California and Vinci Solution ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንውሽጣዊ· 2022
Wu Sian ንግዳዊ ቤት ሻሂ
ብ Gong Cha California and Vinci Solution
ዓሚል: Gong cha CA Franchise
ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #137016 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Wu Sian ንግዳዊ ቤት ሻሂ
ናይ ጎንግ ቻ ዲዛይን ፕሮጀክት፡ ብግቡእ ዝተሰመየ ዉ ስያን፡ ብቻይንኛ ዘይተደረተ ማለት ኮይኑ፡ እዚ ድማ ብዓለምለኻዊ ምስፍሕሕሐ ዘለዎ ዕላማ ይረአ። ናይ መጀመርታ ስምዒት ናይቲ ቤት ሻሂ ዲዛይን፡ ካብ ዝተፈላለየ ህይወታዊ ደረጃ ዝመጹ ሰባት ክዕድሉን ክትሕጐሱን ዘኽእል ምቹውን ዘመናውን ቦታ የመሓላልፍ። ኣብ ውሽጢ ቤት ሻሂ ዝጥቀሙሉ ተፈጥሮኣዊ ዕንጨይቲ፡ ማርብል እምኒ፡ ብረታዊ ምልክታትን መለለዪ ሕብርታትን፡ ንቀንዲ ክብርታት ናይታ ድርጅት የቃልሑ፡ ሻሂ፡ መሻርኺ፡ ስነ-ጥበብ፡ መቐመጥን ኣጋጣሚን። እቶም ተፈጥሮኣዊ ቁሳቁሳት ውዑይነት ንምፍጣርን ናይ ሻሂኦምን ናይ ከባቢ ኣከባቢኦምን ምሕጎስ ንምድንጋግን ይጥቀሙ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Wu Sian ንግዳዊ ቤት ሻሂ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Wu Sian ንግዳዊ ቤት ሻሂ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Wu Sian ንግዳዊ ቤት ሻሂ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
- ዓቐንን ማዕሸግን
- The project covers a total of 1,197 square footage.
- መለለዪታት
- Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
- ናይ ምፍራይ ቴክኖሎጂ
- The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
- ናይ ዲዛይን ብድሆ
- Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
- ምርምር
- Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
- ምንጪ ሓሳብ
- Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
- ናይ ፕሮጀክት ግዜ
- The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
- ናይ ስርሒት ፍሰት
- An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
- ኣባላት ጋንታ
- Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong - ናይ ስእሊ ክረዲት
- Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Video Credits: Gong cha Global
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
