Coach the Coaches መምርሒ ኩዕሶ እግሪ by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ሕትመትን ዝተሓትመ ሚዲያን Competition Category.
ነሓስሕትመት· 2022
Coach the Coaches መምርሒ ኩዕሶ እግሪ
by Natasha Mozz
Client: Adidas
ናይ ነሓስ ሽልማት A' Design Award Winner in ሕትመት Category
Verified Award Winner
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About Coach the Coaches መምርሒ ኩዕሶ እግሪ
"ኮች ዘ ኮችስ" ንኣሰልጠንቲ ናይ ኩዕሶ እግሪ ፕሮግራም ዝተዳለወ መምርሒ መጽሓፍ ኮይኑ፡ ንተጻወትቲ ዕድመ 10 ክሳብ 14 ዓመት ዝዓለመ ስልጠና እዩ። እዚ መምርሒ መጽሓፍ ኣሰልጠንቲ ኩዕሶ እግሪ ነዚ ፕሮግራም ኣብ ናይ ዕለት ዕለት ስራሖም ክጥቀሙሉ ብዝኽእሉ መገዲ ተዳልዩ። እቲ ብዙሕ ጽሑፍ ዝሓዘ ናይ መጀመርታ ስነ-ጽሑፍ፡ ብቐንዱ ካብ ኢንፎግራፊክስ ዝቖመ ንጹር መምርሒታት ኮይኑ ተሰሪዑ ኣሎ። ደሙቕ ናይ ሕብሪ ምርጫ ኣብ መንጎ ኽፍልታት ንምጉዓዝ ይሕግዝ፣ ንውሓት እቲ ኣብ ጎድኒ ነፍሲ ወከፍ ገጽ ዘሎ ሸንተረር ከኣ ንዑኡ ዝምልከት ንኡስ ምድብ የመልክት። እቲ ናይ ኩዕሶ እግሪ ሜዳ ፍርግርግን ቴክኒካዊ መምርሒታትን ከኣ ትሕዝቶ ናይቲ ትርኢታዊ ስልቲ ይምስርቱ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Coach the Coaches መምርሒ ኩዕሶ እግሪ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Coach the Coaches መምርሒ ኩዕሶ እግሪ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Coach the Coaches መምርሒ ኩዕሶ እግሪ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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