ዲዛይን Bank of England ፎቶግራፊ ብ Matteo Ruisi ኣብ ናይ ውድድር ምድብ ንድፊ ፎቶግራፊን ምትዕርራይ ስእልን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስፎቶግራፊ· 2022

Bank of England ፎቶግራፊ

ብ Matteo Ruisi

ዓሚል: Bank of England

ኣብ ምድብ ፎቶግራፊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #139565 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Bank of England ፎቶግራፊ

ሓደ ካብቶም ተግባራት ባንክ እንግሊዝ ናይ ገንዘብ ወረቐት ምሕታም እዩ። እቶም ናይ ብሪጣንያዊ ፓውንድ ስተርሊንግ ወረቐታት ገንዘብ፣ ፍሉይ ዝገብሮም ዝተፈላለዩ ባህርያት ኣለዎም። እቲ ናይ ወረቐታት ገንዘብ ፎቶግራፊ ከም ክፋል ናይ ሰፊሕ ስእላዊ መንነት ፕሮጀክት ቀሪቡ እዩ፣ ይኹን እምበር፣ ወረቐታት ገንዘብ ጥብቕ ደንቢ ብምኽታል ጥራይ እዮም ክዳገሙ ዝኽእሉ። እቶም ብማክሮ ሌንስ ዝተወስዱ ስእልታት፣ ናይ ድሕንነት ባህርያት፣ ገጸ-ምልክታት፣ ከምኡ'ውን ናይቲ ዲዛይን ጽባቐ የርእዩ። እቶም ምስልታት ናብ 3 ምድባት ተጠርኒፎም እዮም፡ ጕጅለታት ወረቐታት፣ ዝርዝራት፣ ከምኡ'ውን ረቂቕ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Bank of England ፎቶግራፊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Bank of England ፎቶግራፊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Bank of England ፎቶግራፊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
ዓቐንን ማዕሸግን: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
መለለዪታት: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
ናይ ምፍራይ ቴክኖሎጂ: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
ናይ ዲዛይን ብድሆ: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
ምርምር: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
ምንጪ ሓሳብ: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
ናይ ፕሮጀክት ግዜ: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
ናይ ስርሒት ፍሰት: Images for branded photography can be used on digital and print applications.
ፓተንታት: Bank of England
ኣባላት ጋንታ: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
ናይ ስእሊ ክረዲት: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell