Conlia Home Image Store መሸጣ ውሽጣዊ ንድፊ ዕንዳ ንግዲ by Zehua Zheng

Conlia Home Image Store መሸጣ ውሽጣዊ ንድፊ ዕንዳ ንግዲ by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ነሓስውሽጣዊ· 2022

Conlia Home Image Store መሸጣ ውሽጣዊ ንድፊ ዕንዳ ንግዲ

by Zehua Zheng

Client: Conlia Home

ናይ ነሓስ ሽልማት A' Design Award Winner in ውሽጣዊ Category

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Colors

The Design

About Conlia Home Image Store መሸጣ ውሽጣዊ ንድፊ ዕንዳ ንግዲ

ኮንልያ ሆም ኢሜጅ ስቶር ኣብ ጂያንግመን፣ ቻይና ንዝርከብ ናይ ገዛ ኣቕሑት ብራንድ ተባሂሉ ዝተሰርሐ ውሽጣዊ ንድፊ ናይ ንግዲ ቦታ እዩ። እዚ ንድፊ እዚ ካብ ባህላዊ ቻይናዊ ህንጻ ስነ-ህንጻን ካብ ምብራቓዊ ናይ ስድራቤት ናብራን ተመስጦ ይረክብ። ጉንዲ ኦም (ልኮስ) ከምኡ’ውን ዘይዝርገ ብረት ናብ ትረሳታትን ናይ መስኮት ብረታዊ ፍርግርግን ይምርኮሱ። ፖሊፕሮፒሌን ሸራሓት፣ ናይ ራታን ሽመናን ልስሉስ ጨርቅታትን ተፈጥሮኣዊ ህብረ-ትንክርን ይውስኹ። ፍርቂ-ክፉት ከምኡ’ውን ተመጣጣኒ ኣቀማምጣ ንውሽጥን ወጻእን ይሕብር። ተግባራዊ ቦታታት ብምልኦም ካብ ምፍልላይ ንላዕሊ ይራኸቡ፣ እዚ ድማ ንብዙሕ ደረጃ ዘለዎ ቦታ ይፈጥር። ብጭብጢ ዝተሰርሑ ናይ ትእይንቲ ሞጁላት ዝተፈላለዩ ናይ ክፍልታት ኣቀማምጣታት የቕርቡ፣ ንህዱእ ናይ ዕድጊ ተመክሮ ድማ ይድግፉ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Conlia Home Image Store መሸጣ ውሽጣዊ ንድፊ ዕንዳ ንግዲ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Conlia Home Image Store መሸጣ ውሽጣዊ ንድፊ ዕንዳ ንግዲ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Conlia Home Image Store መሸጣ ውሽጣዊ ንድፊ ዕንዳ ንግዲ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags: Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology: The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge: 1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research: The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration: The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration: Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow: 1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural，and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members: Designer: ZE HUA ZHENG
Designer: WANG YING PAN