Haocailou ናይ ቤት መግቢ ውሽጣዊ ንድፊ ብ Sig Studio

ዲዛይን Haocailou ናይ ቤት መግቢ ውሽጣዊ ንድፊ ብ Sig Studio ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርውሽጣዊ· 2023

Haocailou ናይ ቤት መግቢ ውሽጣዊ ንድፊ

ብ Sig Studio

ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #143404 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Haocailou ናይ ቤት መግቢ ውሽጣዊ ንድፊ

ሃኦጻይሎው ባህሊ ሹንደ ዘቕርብ ናይ ቤት መግቢ ውሽጣዊ ንድፊ እዩ። ኣብ ባህሊ ሹንደ፡ ሃኦጻይ ማለት ጽቡቕ ዕድል፡ በዓልን ሃብታም ሕብርን ማለት እዩ። እዚ ፕሮጀክት ህያው ሃዋህው ንምፍጣር ብዙሓት ፋኑሳት፡ ባህላዊ ሕብርታትን ደረጃታት ዘለዎም ኣቕሑን ይጥቀም። እታ ፊኒክስ፡ ምልክት ጽቡቕ ዕድልን ከባብያዊ ቅጽል ስም ሹንደን ዝኾነት፡ ቀንዲ ጭብጢ እያ። ብጫ መደያይቦታት፡ ከም ደገፍቲ ኣዕኑድ ዘገልግሉ መትሓዚታት ዘለዎም፡ ናብ ሓደ ባር ይመርሑ፡ እዚ ባር ድማ ነቢት ዝሕዝ ክልተ ደረጃ ዘለዋ ጃልባ ፊኒክስ ኣብ ልዕሊኡ ኣለዎ። ኣብ ሳልሳይ ደርቢ ዘለዉ ብሕታውያን ክፍልታት ባህላዊ ፋኑሳት ዓሳ የዘኻኽሩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Haocailou ናይ ቤት መግቢ ውሽጣዊ ንድፊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Haocailou ናይ ቤት መግቢ ውሽጣዊ ንድፊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Haocailou ናይ ቤት መግቢ ውሽጣዊ ንድፊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
ዓቐንን ማዕሸግን: The project area is 542sqm.
መለለዪታት: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
ናይ ምፍራይ ቴክኖሎጂ: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
ናይ ዲዛይን ብድሆ: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
ምርምር: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
ምንጪ ሓሳብ: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
ናይ ፕሮጀክት ግዜ: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
ናይ ስርሒት ፍሰት: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
ፓተንታት: Copyrights belong to SIG Studio,2021.
ኣባላት ጋንታ: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
ናይ ስእሊ ክረዲት: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021