Portal Beoplay ዘመተ ማስታወቂያ by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 ናይ ፕላቲኒም ሽልማት A' Design Award in ንድፊ ፊልም፣ ቪድዮን ኣኒሜሽንን Competition Category.
ፕላቲኒምፊልም· 2023
Portal Beoplay ዘመተ ማስታወቂያ
Client: Kutuko Studio SL
ናይ ፕላቲኒም ሽልማት A' Design Award Winner in ፊልም Category
- 2,477,997
- Verified Award Winner
- Verify Award Status for #144874
The Design
About Portal Beoplay ዘመተ ማስታወቂያ
እዚ ንብዮፕለይ ፖርታል ሰማዒ ኢዱ ንምልዓል ዝተዳለወ ዘመተ እዩ። እቶም ስትሪመራት ነቲ ምህንጻጽ ብቫይራል ክኸይድ ንምግባር ኣካፊሎምዎ። ኣብ ትሕቲ "ዓለምካ ዝቐርጽ ድምጺ" ዝብል መሰረታዊ መልእኽቲ፡ ምስ ምድባት ናይ ቪድዮ ጸወታ ኢንዱስትሪ ዝተኣሳሰሩ 5 ትራኢታት ክፈጥሩ ነይርዎም። ካብ ዓብዪ ምስላዊ ጽልዋ ብተወሳኺ፡ እቲ ተመክሮ ናብ ኣብ ነፍሲ ወከፍ ፍሬም ዝተሓብኡ ፍሉያት ነገራት ንምርካብ ውድድር ተላዕለ። እቲ ጋንታ ብብዙሕ-ትራኢታት ዲዛይን ተገጢሙ፡ እቲ ዋና ተዋሳኢ እቲ ፍርያት ከምኡውን እቲ ኣብ ምጥቃም ዝርከብ ተመክሮ እዩ ነይሩ።
The Recognition
About the ናይ ፕላቲኒም ሽልማት A' Design Award
Portal Beoplay ዘመተ ማስታወቂያ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Portal Beoplay ዘመተ ማስታወቂያ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Portal Beoplay ዘመተ ማስታወቂያ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. - Dimensions & Packaging
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
- Production Technology
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- Design Challenge
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- Research
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- Inspiration
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- Project Duration
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- Operation Flow
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Patents
- Kutuko Studio SL
- Team Members
- Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo - Image Credits
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
