Changsha Fundoland ማእከል መዘናግዒ by Xiang Li

Changsha Fundoland ማእከል መዘናግዒ by Xiang Li is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ብሩርውሽጣዊ· 2023

Changsha Fundoland ማእከል መዘናግዒ

by Xiang Li

Client: X+Living

ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Changsha Fundoland ማእከል መዘናግዒ

ቻንግሻ ፈንዶላንድ ኣብ ቻንግሻ፡ ቻይና ዝርከብ ማእከል መዘናግዒ እዩ። ውሽጣዊ ክፋሉ ልዕሊ 4,500 ትርብዒት ሜትር ዝሽፍን ኮይኑ፡ ኣብያተ መግቢ፡ ፓብ፡ ናይ ቀጥታ ሙዚቃ መድረኽ፡ ናይ ቦውሊንግ ሜዳን ናይ ካራኦከ ክፍልታትን ሓዊሱ ልዕሊ ዓሰርተ ዞባታት መዘናግዒ ይሓቁፍ። ከም ዋሻ ዝመስል 60 ሜትር ዝንውሓቱ መተሓላለፊ ቀንዲ መንገዲ ኮይኑ የገልግል፡ ከምኡ'ውን ካብቶም ቀወምቲ ዓንድታት ናይቲ ህንጻ ይርሕቕ። ዞባታት መዘናግዒ ኣብ ክልቲኡ ጎድንታት ናይቲ መተሓላለፊ ተቐሚጦም ተበጻሕነት ንምምሕያሽን ምድህሳስ ንምትብባዕን ይሕግዙ። ናይ ባቡርን ፉርጎን ቅርጽታት ንበጻሕቲ ብውሽጢ እቲ ቦታ ይመርሑን ንዝጠልቕ ትረኻ ይድግፉን።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Changsha Fundoland ማእከል መዘናግዒ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Changsha Fundoland ማእከል መዘናግዒ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Changsha Fundoland ማእከል መዘናግዒ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP