Chaos Pogo ናይ ብራንድ ማስኮት ብ Xudong Zhang and Hao Tan

ዲዛይን Chaos Pogo ናይ ብራንድ ማስኮት ብ Xudong Zhang and Hao Tan ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማስታወቂያ· 2023

Chaos Pogo ናይ ብራንድ ማስኮት

ብ Xudong Zhang and Hao Tan

ዓሚል: Chaos Pogo

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #147863 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Chaos Pogo ናይ ብራንድ ማስኮት

ዋው ንቻኦስ ፖጎ፣ ኣብ ኣተኩሮ ንመንእሰያት ዝገበረ ክፉት ፓብ ብራንድ ዝተፈጠረ ናይ ብራንድ ማስኮት እዩ። እዚ ማስኮት ኣብ ልዕሊ ማርማርታ (ሆኒ ባጀር)፣ እንስሳ ከም ምልክት ናይ ሃርፋትን ንእስነትን ትብዓትን ዝርአ፣ ዝተመስረተ እዩ። ጥርሙዝ ርእሲ ብጻዕዳ ጸጉሪ፣ ሓርፋፍ ጽፍርታትን ፍልይቲ ጭራ ንዚ ካራክተር ብቐሊሉ ንኽልለ ይገብሮ። ጽኑዓት ኣዒንቲ ብቀይሕ-ወርቃዊ (ሮዝ ሬድ) ዓይኒ ቤት ዝተሰነዩ ስምዒት ምስጢራውነት ይውስኹ። እቲ ደፋር ትርኢት ንባህልን ባህርን ናይ ብራንድ ይምስል። ካብ ማስኮት ተሰኒዖም ዝወጹ ምልክታት እውን ኣብ ናይ ብራንድ ፍርያት ተጠቒሞም፣ ንዝምድና ኣብ ማእከል ዓማዊልን ብራንድን ዝያዳ ኣትሪኦም ኣለዉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Chaos Pogo ናይ ብራንድ ማስኮት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Chaos Pogo ናይ ብራንድ ማስኮት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Chaos Pogo ናይ ብራንድ ማስኮት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
መለለዪታት: Pub IP, Brand Image, Mascot, WOW, Youth
ናይ ምፍራይ ቴክኖሎጂ: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
ናይ ዲዛይን ብድሆ: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
ምርምር: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
ምንጪ ሓሳብ: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
ናይ ፕሮጀክት ግዜ: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
ናይ ስርሒት ፍሰት: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
ኣባላት ጋንታ: Xudong Zhang and Hao Tan