Shazhou Youhuang ባህላዊ መናፈሺ

Press Kit

Unique Properties

Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.

Dimensions & Packaging

Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2

Tags

Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery

Design Challenge

The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.

Inspiration

The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.

Project Duration

Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China

Patents

Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01

Image Credits

All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex