Gatorade x Go Rigo ክዳን መስመር፣ መሳርሒታት ስፖርት by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ማሕበራዊ ንድፊ Competition Category.
ነሓስማሕበራዊ· 2023
Gatorade x Go Rigo ክዳን መስመር፣ መሳርሒታት ስፖርት
by PepsiCo Design and Innovation
ናይ ነሓስ ሽልማት A' Design Award Winner in ማሕበራዊ Category
Verified Award Winner
Verify Award Status for #149744The Design
About Gatorade x Go Rigo ክዳን መስመር፣ መሳርሒታት ስፖርት
ጋቶረይድ x ጎ ሪጎ ንዑደተኛታት ብሽክለታ ዝተዳለወ ውሱን ሕታም ስብስብ ክዳውንትን ናይ ስፖርት መሳርሒታትን እዩ። እዚ ስብስብ ብሓባራዊ ስራሕ ጋቶረይድን ጎ ሪጎ ጎን ዝማዕበለ ኮይኑ፡ እቶት ሽያጡ ንላውስ ያሩሞስ ቤት ትምህርቲ ብሽክለታ ኣብ ሰሜናዊ ከባቢ ዲፓርትመንት ኣንትዮኪያ፡ ኮሎምቢያ ዝርከብ ደገፍ ገይሩ። እቲ ንድፍታት ካብ ኮሎምብያዊ መልክዓ ምድራዊ ኩነታት ተመስጦ ዝረኸበ እዩ። ስእልታት ጎቦታትን ሽንጭሮታትን ኣብ ልዕሊ ክዳውንትን መሳርሒታትን ይርኣዩ። እዞም ስእልታት ንጻዕርን ተወፋይነትን ናይቶም ብሽክለታ ዝዝውሩ ሰባት ኣብ ነፍሲ ወከፍ ዝተጓዕዝዎ ኪሎሜተር ዝውክሉ እዮም።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Gatorade x Go Rigo ክዳን መስመር፣ መሳርሒታት ስፖርት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Gatorade x Go Rigo ክዳን መስመር፣ መሳርሒታት ስፖርት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Gatorade x Go Rigo ክዳን መስመር፣ መሳርሒታት ስፖርት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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