Sonder Moments ብዘይ መነጽር ዝርአይ ናይ 3D ስነ ጥበብ by Flint Walk

Sonder Moments ብዘይ መነጽር ዝርአይ ናይ 3D ስነ ጥበብ by Flint Walk is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ ኮምፒውተር፣ 3ዲ ሞደሊንግ፣ ቴክስቸሪንግን ረንደሪንግን Competition Category.

ሓጺንግራፊክስ ኮምፒውተር· 2023

Sonder Moments ብዘይ መነጽር ዝርአይ ናይ 3D ስነ ጥበብ

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክስ ኮምፒውተር Category

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Colors

The Design

About Sonder Moments ብዘይ መነጽር ዝርአይ ናይ 3D ስነ ጥበብ

ሶንደር ሞመንትስ ብዘይ መነጽር ዝርአይ ናይ 3D ህዝባዊ ስነ-ጥበባዊ ስራሕ ኮይኑ፣ ኣብ ማእከላይ ከባቢ ኦቨርዲ ቀንዱ ናይ ቻይና ኣብ ዲጂታል ቢልቦርድ ዝቐርብ እዩ። እዚ ስነ-ጥበባዊ ስራሕ ብኮምፕዩተር ግራፊክስን ብዘይ መነጽር ዝርአይ ናይ 3D ተክኖሎጅን ዝተሰርሐ ግዙፍ ምስሊ ዘርኢ እዩ። ኤለመንትታት ናይ ዕንባባ፣ ማርመርን ጽሩርን ምስ ናይ ፓርቲክል ኤፈክትስ ኣብ ልዕሊ ሜተኦራይትስ ተጋጣጢሙ ቀርቡ። እዚ ስራሕ ኣብ ኤልኢዲ ስክሪን ብ8ኬ ረዞሉሽንን ብ888 ትርብዒት ሜትሮ ገጽንን ይቐርብ። እቲ ዓቢ መጠን ሓያል ናይ ትርኢት ጽልዋ ይፈጥር። እቲ ግዙፍ ምስሊ ንርእሰ-ኣፍልጦን ንሓይሊ ውልቀ-ሰባትን ይውክል።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Sonder Moments ብዘይ መነጽር ዝርአይ ናይ 3D ስነ ጥበብ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Sonder Moments ብዘይ መነጽር ዝርአይ ናይ 3D ስነ ጥበብ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Sonder Moments ብዘይ መነጽር ዝርአይ ናይ 3D ስነ ጥበብ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.