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Jotape 3D Duo ቁልፊ ስነ-ጥበብ ምስሊ by Mateus Morgan

Jotape 3D Duo ቁልፊ ስነ-ጥበብ ምስሊ by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ ኮምፒውተር፣ 3ዲ ሞደሊንግ፣ ቴክስቸሪንግን ረንደሪንግን Competition Category.


ብሩርግራፊክስ ኮምፒውተር· 2023

Jotape 3D Duo ቁልፊ ስነ-ጥበብ ምስሊ

by Mateus Morgan

Client: Morgan Studio

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክስ ኮምፒውተር Category

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The Design

About Jotape 3D Duo ቁልፊ ስነ-ጥበብ ምስሊ

እቲ ሓሳብ፡ ከም መንደፊን ፎምን ዝኣመሰሉ ርኡይ ባእታታት ብምጥቃም ኩሉ ባህርያት ናይቲ ፍርያት ዘቕርብ ምስሊ ምፍጣር እዩ ነይሩ። በዚ ድማ እቲ ፍርያት ዘድልዮ ስምዒት ልስላሴ ይህብ። መነቓቕሒ ናይ መዓልታዊ ልሙድ ንብረታት እዩ ነይሩ። እቶም ተሳፊሮም ዘለዉ ባእታታት ብልስሱን ዓጋራውን ቅርጽታቶም ስምዒት ልስላሴን ቀላልነትን የምጽኡ። ንጹር ውክልና እኳ እንተነበረ፡ እቲ ውጽኢት ካብ ልሙድ ዝተፈልየ ነገር ክኸውን እዩ ዝተሓሰበ። እቲ ዝዓበየ ብድሆ በውሑድ ባእታታትን ምዝርራብን እቲ ፍርያት ዘድልዮ ስምዒት ምብጻሕ እዩ ነይሩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Jotape 3D Duo ቁልፊ ስነ-ጥበብ ምስሊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Jotape 3D Duo ቁልፊ ስነ-ጥበብ ምስሊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Jotape 3D Duo ቁልፊ ስነ-ጥበብ ምስሊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging
5000 x 5000px 300dpi
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration
2 months, Franca, Brazil
Team Members
Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan

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