Not Always Fun ዝተሓተመ ማስታወቂ by Squared is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ማሕበራዊ ንድፊ Competition Category.

ብሩርማሕበራዊ· 2023

Not Always Fun ዝተሓተመ ማስታወቂ

by Squared

Client: Squared

ናይ ብሩር ሽልማት A' Design Award Winner in ማሕበራዊ Category

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Colors

The Design

About Not Always Fun ዝተሓተመ ማስታወቂ

እዚ ናይ ማስታወቂ ዘመተ ብዛዕባ ሓርለኪን ሲንድሮም ንቕሓት ንምዕባይ ዝዓለመ እዩ። እዚ ነቲ ኣውቶኖሚክ ነርቭ ሲስተም ዝጸልዎ ሲንድሮም ኮይኑ፣ ኣብ ሓደ ክፋል ገጽ ምንጽጻልን ቀላሕላሕ ቆርበትን ምስ ዘይምህላው ዝተኣሳሰር እዩ። እታ ኤጀንሲ ኣብ ምትዕርራይ ናይቶም ዝተፈላለዩ ውክልና ሓርለኪን ዝተመርኰሰ ቁልፊ ስእላዊ ስእሊታት ኣማዕብላ፣ እዚ ድማ ኣብ መንጎ እቲ ሳሕቃዊ ውክልና ናይቲ ገጸ ባህርን ሓቂ ናይ ምንባር ምስ ሓርለኪን ሲንድሮምን ዘሎ ፍልልይ ብርሃን ንምብራህ ዝዓለመ ኮይኑ፣ ንዝያዳ ምርዳእን ንቕሓትን ናይዚ ኩነታት ኣድላይነት የጉልሕ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Not Always Fun ዝተሓተመ ማስታወቂ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Not Always Fun ዝተሓተመ ማስታወቂ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Not Always Fun ዝተሓተመ ማስታወቂ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared