Sogno Jewelry Design ናይ ብራንድ መንነት ስርዓት ብ Named Co. Creative Agency

ዲዛይን Sogno Jewelry Design ናይ ብራንድ መንነት ስርዓት ብ Named Co. Creative Agency ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማስታወቂያ· 2023

Sogno Jewelry Design ናይ ብራንድ መንነት ስርዓት

ብ Named Co. Creative Agency

ዓሚል: Sogno

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #151075 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Sogno Jewelry Design ናይ ብራንድ መንነት ስርዓት

ሶግኖ ጀወሪ ዲዛይን ንሓደ ናይ ጀወሪ ብራንድ ዝተፈጥረ ናይ ብራንድ መንነት ስርዓት እዩ። እቲ ሎጎ ካብ ናይ ኣትክልቲ ቅርጻት ዝተወሰደ ኮይኑ፡ ንግንዲ ዘዘኻኽር ጥምዘዛ ከምኡውን ካብ ቅናይ ዝተወሰዱ ዝርዝራት ኣብ ሲረፍ ዓይነት ፊደል ተመሊሶም ተጨንቲ። ዕንባባ በለስ ከም ቀንዲ ሞቲፍ ተጠቒሙ ኣሎ። ክቢ ቀንዲ ኤለመንት ኮይኑ፡ ናብ ቀጸላ (ሪንግ) ከምኡውን ናብ ምትእስሳር ክልተ ሰባት ዘመልክት እዩ። እዚ መንነት ኣብ ስእልታት፡ ሕብርታት፡ ምልክታት፡ ናይ መግዛእ ኣቁሑት ቦርሳታት፡ ውሽጣዊ ኣቀማምጣ ዱኳን ከምኡውን ናይ ትእዛዝ ወረቐታት ተመልኪቱ ኣሎ። እቲ ክቢ ናይ ቀጸላ ካሰት ከም ዝሓፈረ ዕንባባ ይኸፍት፡ ከምኡ እውን ሓምሳ ፕሮቶታይፓት ተፈተኑ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Sogno Jewelry Design ናይ ብራንድ መንነት ስርዓት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Sogno Jewelry Design ናይ ብራንድ መንነት ስርዓት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Sogno Jewelry Design ናይ ብራንድ መንነት ስርዓት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
መለለዪታት: Jewelry, Brand, Package, Identity, Symbol
ናይ ዲዛይን ብድሆ: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
ምርምር: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
ምንጪ ሓሳብ: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
ናይ ፕሮጀክት ግዜ: The project started in October 2020 in Seoul, and finished in March 2021.
ናይ ስርሒት ፍሰት: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

ጋዜጣዊ መግለጺ ኣንብብ

ስፖንሰር ዝተገብረ