Be Genius ጌጋዊ መለዋወጢ by Be Genius is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ባህላዊ ውርሻን ኢንዱስትሪ ባህልን Competition Category.

ሓጺንባህላዊ ውርሻ· 2024

Be Genius ጌጋዊ መለዋወጢ

by Be Genius

Client: Be Genius Design

ናይ ሓጺን ሽልማት A' Design Award Winner in ባህላዊ ውርሻ Category

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Verified Award Winner

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The Design

About Be Genius ጌጋዊ መለዋወጢ

ቢ ጂኒየስ ብፒክሱ፡ ምስ ሃብትን ራህዋን ዝተኣሳሰረ ሕልማዊ ቻይናዊ ፍጡር ተመስጡ ዝተሰርሐ ተኸታታሊ ጌጋዊ መለዋወጢታት እዩ። እዚ ተኸታታሊ እዚ ኣብ ልዕሊ ገጽ ፍሪጅ ክቕመጡ ዝኽእሉ መግነጢሳዊ ቁራጽ ስራሓትን ንኣሽቱ መንጠልጠሊ መፍትሕን ዘጠቓልል ኮይኑ፡ ነፍሲ ወከፍ ኣቕሓ ከም ጌጣ ጌጥን ከም ናይ ዕለታዊ ኣገልግሎት መለዋወጢን ኮይኑ የገልግል። እዞም ቁራጻት ካብ ኮፐር (ዑና) ግራፊካዊ ቅርጽታት ብምቁራጽን ብዲጂታል ዝተሓትመ ሕብራዊ ንድፍታት ብምውሳኽን እዮም ዝስርሑ። መጠኖም ካብ 30 ብ24 ብ2 ሚሊሜተር ክሳብ 50 ብ60 ብ2 ሚሊሜተር ይበጽሕ። እዚ ንድፊ እዚ ንባህላዊ ምልክት ምስ ዘመናዊ ቅርጺታት ብምጽንባር፡ ናብ ቻይናዊ ባህሊ ተመሲጦ ይዕድም።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Be Genius ጌጋዊ መለዋወጢ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Be Genius ጌጋዊ መለዋወጢ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Be Genius ጌጋዊ መለዋወጢ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.