Atria Convergence Technologies ናይ ተለኮሙኒኬሽን ሞባይል ኣፕሊኬሽን by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ኢንተርፌስ፣ ምትእስሳርን ተመኲሮ ተጠቃምን Competition Category.
ብሩርኢንተርፌስ· 2024
Atria Convergence Technologies ናይ ተለኮሙኒኬሽን ሞባይል ኣፕሊኬሽን
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
ናይ ብሩር ሽልማት A' Design Award Winner in ኢንተርፌስ Category
Verified Award Winner
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About Atria Convergence Technologies ናይ ተለኮሙኒኬሽን ሞባይል ኣፕሊኬሽን
ኣትሪያ ኮንቨርጀንስ ተክኖሎጂስ ንሓደ ወሃቢ ኣገልግሎት ተለኮሙኒኬሽን ዝተፈጥረ ናይ ሞባይል ኣፕሊኬሽን መተሓላለፊ (ኢንተርፌስ) እዩ። እዚ ኣፕሊኬሽን ዓማዊል ኣገልግሎታት፣ መሳርሒታትን ክፍሊታትን ኣብ ሓደ ቦታ ንኸመሓድሩ የኽእሎም። ተደጋገምቲ ግብሪታት ግዜ ንምቑጣብ ኣብ ውሽጢ ውሑዳት ስጉምትታት ተቐሚጦም ኣለዉ። ንጹር ኣቀማምጣ ሓበሬታ ንትሕዝቶ ስለ ዘወዳድብ፣ ውልቀ ባህርያት ብቐሊሉ ክርከቡ ይኽእሉ። ትሕዝቶ ምስ ባህሪ ተጠቃሚ ዝሰማማዕ ኮይኑ ተዳልዩ፣ ናይ ተኣማንነት ሽልማታት ድማ ተሳትፎ ይድግፉ። እምነት ንምህናጽ ናይ ድሕንነት ባህርያት ተኻቲቶም ኣለዉ። እቲ ሞዱላዊ ኣቃውማ ሓደስቲ ባህርያት ጸኒሖም ክውሰኹ የኽእል።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Atria Convergence Technologies ናይ ተለኮሙኒኬሽን ሞባይል ኣፕሊኬሽን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Atria Convergence Technologies ናይ ተለኮሙኒኬሽን ሞባይል ኣፕሊኬሽን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Atria Convergence Technologies ናይ ተለኮሙኒኬሽን ሞባይል ኣፕሊኬሽን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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