Cats in a Box ዲዛይን ርክክብ ብ Daniel da Hora

ዲዛይን Cats in a Box ዲዛይን ርክክብ ብ Daniel da Hora ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማስታወቂያ· 2024

Cats in a Box ዲዛይን ርክክብ

ብ Daniel da Hora

ዓሚል: Adote Um Gatinho

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #161093 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Cats in a Box ዲዛይን ርክክብ

እቲ ናይ ዲዛይን ጋንታ ዘመተ ደፋር ስእልታት ምስ ሕጉስ ከባቢ ብብልሒት ኣወሃሂዱ፡ ናይ ኮቪድ-19 ሓሶታት ንምሕዳግን ምውሳድ ድሙ ንምድልዳልን ዓላማ ነበሮ። ብምርምር ዝተመርኮሰ ኮይኑ፡ ጌጋ ኣረዳድኣታት ኣቃሊዑ፡ ናብ ጽልዋ ዘለዎ መልእኽትን ምዕባለ መስመር ፍርያትን መሪሑ። ብህያው ኣገባብ ዕዳጋን ዕዉት ናይ ሓገዝ ቅርሲን፡ እዚ ዘመተ ገንዘብ ጥራይ ዘይኮነስ ማሕበራዊ እምነታት እውን ኣዋጊሩ፡ ዝያዳ ተሓቢሩን ሕያዋይን ዝኾነ ማሕበረሰብ ኣዕቢዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Cats in a Box ዲዛይን ርክክብ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Cats in a Box ዲዛይን ርክክብ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Cats in a Box ዲዛይን ርክክብ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
ዓቐንን ማዕሸግን: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
መለለዪታት: Cat, Pets, Adoption, Illustration, Color
ናይ ምፍራይ ቴክኖሎጂ: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
ናይ ዲዛይን ብድሆ: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
ምርምር: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
ምንጪ ሓሳብ: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
ናይ ፕሮጀክት ግዜ: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
ኣባላት ጋንታ: Daniel da Hora
ናይ ስእሊ ክረዲት: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.