Reusable ተዓጻጻፊ ኩባያ by Kalina Gotseva is a highly esteemed winner of the very prestigious 2025 ናይ ሓጺን ሽልማት A' Design Award in ዘላቒ ፍርያት፣ ፕሮጀክትታትን ቀጠልያ ንድፊን Competition Category.

ሓጺንዘላቒ ፍርያት· 2025

Reusable ተዓጻጻፊ ኩባያ

by Kalina Gotseva

ናይ ሓጺን ሽልማት A' Design Award Winner in ዘላቒ ፍርያት Category

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The Design

About Reusable ተዓጻጻፊ ኩባያ

ሪዩዘብል ካብ ገዛ ወጻኢ ንዝስተዩ መስተታት ተባሂሉ ዝተዳለወ ተዓጻጻፊ ኩባያ እዩ። እዚ ኩባያ ኣብ ኪስ ወይ ሳንጣ ዝኣቱ ንኣሽቱ ቅርጺ ተዓጽፎ። ሪዩዘብል ካብ ንምግቢ ዝጠቅም ሲሊከንን ካብ BPA ናጻ ዝኾነ ፕላስቲክን ተሰርሐ፣ ብኢንጀክሽን ሞልዲንግ ቅርጺ ተታሓዘ። እዚ ኩባያ 250 ሚሊ ሊትሮ ዝሓቁፍ ኮይኑ፣ 87 ሚሜ ስፍሓትን 122 ሚሜ ቁመትን ኣለዎ። ንኽኽፈት፣ ላዕለዋይ ጫፍ ናብ ላዕሊ ይስሓብ፣ ኣብ ቦታኡ ክሕዝ ክሳብ ዝገብር። ንኽዕጾ ድማ፣ ጫፍ ናብ ታሕቲ ይጽቀጥ፣ ጥርኑፍ ክሳብ ዝኸውን ተዓጺፉ። ሪዩዘብል ካብ ሓደ ግዜ ጥራይ ዝድርበዩ ኩባያታት ሓደ ኣማራጺ ኮይኑ የገልግል፣ ንምንካይ ጎሓፍ እውን ይሕግዝ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Reusable ተዓጻጻፊ ኩባያ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Reusable ተዓጻጻፊ ኩባያ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Reusable ተዓጻጻፊ ኩባያ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a foldable, reusable cup that combines portability, durability, and eco-friendliness. What sets it apart is its ability to collapse into a compact form, making it easy to carry in pockets or bags. Crafted from durable, food-grade silicone and BPA-free plastic, it ensures safety and longevity. Its sleek, modern design promotes sustainability by providing a stylish alternative to disposable cups, thereby reducing environmental impact and encouraging responsible consumption.
Dimensions & Packaging: Width 87mm x Height 122mm 250 ml
Tags: cup, Sustainable Design, coffee cup, eco design, Drinkware Mug, Coffee, foldable cup
Production Technology: The foldable cup design was achieved through iterative prototyping using CAD software. We employed injection molding for precision in mass production, utilizing food-grade silicone and BPA-free plastic to ensure safety and durability.
Design Challenge: The toughest challenge in this design activity was achieving a balance between compactness and durability. Creatively, we faced the obstacle of ensuring the cup could fold efficiently without compromising its structural integrity. The final concept of the foldable cup emerged as a response to countless iterations, material testing, paper prototyping, and 3D printing.
Research: The final concept of the foldable cup emerged as a response to countless iterations. In the process, a huge role played sculpting through various types of prototyping. Paper prototypes were used for proportion and geometry relationships, and 3D printing prototyping with soft plastics was used to test shape and thicknesses. Followed by extensive research on materials from which to manufacture.
Inspiration: Reusable's journey began with a simple question: How can we make eco-friendly choices effortlessly integrated into our routine? Inspired by the beauty of simplicity and functionality followed by the quest to create a solution that combines convenience with sustainability. Reusable boasts a unique collapsible design that transforms it from a full-sized cup into a compact, pocket-friendly form factor.
Project Duration: The idea was born in 2019, but the project commenced in January 2023 and concluded in April 2024. The design and development phases took place in Bulgaria. This timeline allowed for extensive research, prototyping, and user testing, ensuring the final product met high standards of functionality and sustainability.
Operation Flow: The foldable cup is easy to use. To operate, simply expand the cup by pulling on the top rim until it locks into place. To collapse, push down gently until it folds flat.