No Excuse መስቀላዊ ብሮሹር by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 ናይ ሓጺን ሽልማት A' Design Award in ማሕበራዊ ንድፊ Competition Category.
ሓጺንማሕበራዊ· 2025
No Excuse መስቀላዊ ብሮሹር
Client: ABC Design Communication
ናይ ሓጺን ሽልማት A' Design Award Winner in ማሕበራዊ Category
Verified Award Winner
Verify Award Status for #164278The Design
About No Excuse መስቀላዊ ብሮሹር
እዚ መስቀላዊ ብሮሹር ዲዛይን ንንቕሓት ንምዕባይን ተግባር ንምድንፋዕን ዝኸውን ሓያል ከምኡውን ሓድሽ መሳርሒ እዩ። እቲ ምትሕብባራዊ ቅርጹ፡ ድፍኢታዊ ምስላዊ መግለጺታትን ጽልዋ ዘለዎ ስታቲስቲክስን፡ ህጹጽነት ናይቲ ጉዳይ ብኣድማዒ መንገዲ የመሓላልፍ። ተጠቀምቲ ብውልቃዊ ደረጃ ብምምሕዳርን ተሳትፎ ብምድንፋዕን፡ እቲ ኩዑብ ንለውጢ መቀስቀሲ ኮይኑ የገልግል፣ ውልቀሰባት ንድሕነትን ማዕርነትን ደቀንስትዮ ንጡፋት ተጋደልቲ ንኽኾኑ ይሓይሎም።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
No Excuse መስቀላዊ ብሮሹር ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። No Excuse መስቀላዊ ብሮሹር ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። No Excuse መስቀላዊ ብሮሹር ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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