Krungthai Money Expo 2024 መርኢት ንግድን ኣርእስትን by The Others Co., Ltd. is a highly esteemed winner of the very prestigious 2025 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ኣርክቴክቸር ናይ ንግዲ ምርኢት፣ ውሽጣውን ኤግዚቢትን Competition Category.
ወርቂናይ ንግዲ ምርኢት· 2025
Krungthai Money Expo 2024 መርኢት ንግድን ኣርእስትን
Client: The Others Co., Ltd.
ናይ ወርቂ ሽልማት A' Design Award Winner in ናይ ንግዲ ምርኢት Category
- 24,014
- Verified Award Winner
- Verify Award Status for #164559
The Design
About Krungthai Money Expo 2024 መርኢት ንግድን ኣርእስትን
ናይ Krungthai Bank ፓቪልዮን ኣብ Money Expo 2024፣ ብናይ Vayupaksa ዑፍ ኣብ ሎጎኡ ዝተመነየ፣ ነቲ ቴማ "ንጽባሒ ምሕያል" ብስሉጥን ዘመናውን ዲዛይን የንጸባርቕ። 1,000 ካሬ ሜትር ዝሸፍን፣ ጽላ እቲ ፓቪልዮን ካብ ብረትን ፖሊካርቦኔትን ዝተሰርሑ ዝተደርደሩ ኣንፋሊት ዝመስል ኮይኑ፣ ከም ብርኪ ዝመስሉ ፊንስ ኣለዎ። እቲ ክፉት-ቦታ ኣቀማምጣ ካብ ኩሎም ገጻት ምእታው የፍቅድ፣ ከምኡውን ዝተሓዋወሰ-ቁመት ፈርኒቸር ኣብ መንጎ ኣሃዱታት ምትእስሳር የበረታትዕ። ኣብቶም ፊንስ ዘሎ መብራህቲ ዝተደርደረን ግሉጽን ውጽኢት ይፈጥር፣ እዚ ድማ ነቲ ዘደንቕ ገጽታኡ የዐብን ናይ Krungthai ተልእኮ "ንኹሎም ታይላንዳውያን ዝሓሸ ህይወት ምሕያል" የጸንዕ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Krungthai Money Expo 2024 መርኢት ንግድን ኣርእስትን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Krungthai Money Expo 2024 መርኢት ንግድን ኣርእስትን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Krungthai Money Expo 2024 መርኢት ንግድን ኣርእስትን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers. - Dimensions & Packaging
- 1,000 square meters
- Tags
- #Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
- Production Technology
- The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
- Design Challenge
- The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
- Research
- The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
- Inspiration
- The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
- Project Duration
- 16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
- Operation Flow
- Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
- Team Members
- Client: Krungthai Bank Public Company Limited
Design Studio: THE OTHERS Co., Ltd.
Managing Director: Nontawat Charoenchasri
Co-Founder: Parus Kiravanich
Co-Founder: Sittipong Hongthong
Architect: Chalongkiat Thongthanee
Architect: Theeradech Saoharuetasothon
Architect: Kittiwat Pantongkam
Architect: Metha Suriyavijitseranee
Architect: Preechaya Chanmak
Architect: Phubet Surin
Architect: Pissawat Phojan
Organizer: HIO CONNEXION - Image Credits
- Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024
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