Zoom ካታሎግ ምርኢት by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ሕትመትን ዝተሓትመ ሚዲያን Competition Category.

ብሩርሕትመት· 2025

Zoom ካታሎግ ምርኢት

by Zoltan Berta

ናይ ብሩር ሽልማት A' Design Award Winner in ሕትመት Category

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Colors

The Design

About Zoom ካታሎግ ምርኢት

ምርኢት ዙም (ሙዚየም ኤትኖግራፊ፣ ቡዳፔስት) ንስብስብ ቤተ-መዘክር ልሙድ ዘይኮነ ኣገባብ ይጥቀም። ቅርጺ ትሕዝቶ ብለውጢ ኣረኣእያ ዝቕረጽ ኮይኑ፣ ነገራትን ብዝሒ ነገራትን ብሓድሽ ኣረኣእያ የቕርብ። እቲ ካታሎግ ነዚ ኣገባብ'ዚ ብዝተፈላለየ ግራፊካውን መጽሓፍ ምእሳርን-ምሕታምን መፍትሒታት ንምትእትታው የፍትን። ውሽጣዊ ሕርኩስ እቲ መጽሓፍ ንነፍሲ ወከፍ ቅዳሕ ፍሉይ ዝተፈጠረ ቅዲ ዘለዎ ኮይኑ፣ እዚ ድማ ናይ ሃንጋሪያዊ ባህላዊ ስነ-ጥበብ ስፌት ቅድታት ሓድሽ ትርጓመ እዩ። እቲ ምርኢት ብስቱድዮ ዲዛይን art1st ዝተዳለወ ኮይኑ፣ ዋና ዲዛይነር ዳንኤል ታራክዚ እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Zoom ካታሎግ ምርኢት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Zoom ካታሎግ ምርኢት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Zoom ካታሎግ ምርኢት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta