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Fila Kids Amore ናይ ቆልዑ ጫማ by Boson Zhang, Mingyan He and Chunhe Jin

Fila Kids Amore ናይ ቆልዑ ጫማ by Boson Zhang, Mingyan He and Chunhe Jin is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ፍርያት ሕጻን፣ ቆልዑን ህጻናትን Competition Category.


ብሩርፍርያት ሕጻን· 2025

Fila Kids Amore ናይ ቆልዑ ጫማ

by Boson Zhang, Mingyan He and Chunhe Jin

Client: Fila Sports Co., Ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ፍርያት ሕጻን Category

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Colors

The Design

About Fila Kids Amore ናይ ቆልዑ ጫማ

ፊላ ኪድስ ኣሞረ ንቆልዑ ዝተነደፈ ጫማ እዩ። እቲ ንድፊ ብሓሳብ ፍቕራዊ ሕቑፎ ዝተመስጦ ኮይኑ፡ እተን ክልተ መተሓሓዚ ሜላታት ብሓባር ምስ ዝቕመጣ ቅርጺ ልቢ ይፈጥራ። ድርብ ንብርቲ ሶል ምቾትን ምንቅስቓስን ይድግፍ። እቲ ልስሉስ TPU ማእከላይ ሶል ንቕስቲ እግሪ ይስዕብ፡ እቲ ኣዝዩ ቀጢን ናይ ጎማ ወጻኢ ሶል ድማ ጽንዓት ይውስኽ። ተምፑር ዝበሃል ንዋት ምድህሳስ፡ ምስምማዕን ምጽማድ ድፍኢትን የመሓይሽ። ኣየር ዘሕልፉ ብተፈጥሮ ዝበስብሱ ንዋታትን ጸረ-ባክተርያ ውሽጣዊ ሽፋንን ኣእጋር ደረቕ ኮይኖም ንኽጸንሑ ይሕግዙ። ዝመዓራረዩ መተሓሓዚ ሜላታት ቆልዑ ብዘይ ሓገዝ ጫማኦም ክዓጽዉ የኽእሉ፡ እቲ ላዕለዋይ ክፋል ድማ ንምጽራይ ቀሊል እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Fila Kids Amore ናይ ቆልዑ ጫማ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Fila Kids Amore ናይ ቆልዑ ጫማ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Fila Kids Amore ናይ ቆልዑ ጫማ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
Dimensions & Packaging
Main material: mesh/rubber/TPU
Tags
Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
Production Technology
Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
Design Challenge
The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
Research
The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
Inspiration
Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
Project Duration
The project started in September 2024 in China and finished in January 2025 in China.
Operation Flow
The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
Team Members
FILA SPORTS CO., LTD.
Boson ZHANG
Mingyan HE
Chunhe JIN
Yifei WANG
Zhengquan TAO

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