Recruitment Communication ናይ ምቑጻር ሰራሕተኛታት ወፍሪ ስእላዊ መንነት ብ 5 Senses Design

ዲዛይን Recruitment Communication ናይ ምቑጻር ሰራሕተኛታት ወፍሪ ስእላዊ መንነት ብ 5 Senses Design ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማስታወቂያ· 2025

Recruitment Communication ናይ ምቑጻር ሰራሕተኛታት ወፍሪ ስእላዊ መንነት

ብ 5 Senses Design

ዓሚል: Tencent

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #169772 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Recruitment Communication ናይ ምቑጻር ሰራሕተኛታት ወፍሪ ስእላዊ መንነት

ናይ ምቑጻር ሰራሕተኛታት ርክብ (Recruitment Communication)፡ ንሓደ ናይ ተክኖሎጂ ትካል ወፍሪ ምቑጻር ተለማመድቲ ዝተፈጥረ ስእላዊ መንነት እዩ። እቲ ቀንዲ ስእሊ፡ ኣብ ጎኒ ማእከላዊ ኩዕሶ ዝርከብ ምስሊ የርኢ፣ እቶም ማዕበላት ድማ ኣብ ዲጂታላዊ ዘመን ዘሎ እናዓበየ ዝኸይድ ጽልዋ ውልቀሰባት ይውክሉ። ንድፋዊ ስእልታት ብ Photoshop ን Illustrator ን ተዳልዮም፣ ስሉስ-ዓቐናዊ ኣቕሑን ትርኢታትን ብ Cinema 4D ተሃኒጾም፣ እቲ ተንቀሳቓሲ ቅዲ ድማ ብ After Effects ተዳልዩ። እቲ ኣቀማምጣ ንማሕበራዊ መራኸቢታት፣ መርበባት ሓበሬታን ዓበይቲ ሕትመታዊ ፖስተራትን ይሰማማዕ። እቲ ንድፊ ንመንእሰያት ደለይቲ ስራሕ ነቲ መስርሕ ምቑጻር ብንጹር የቕርብ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Recruitment Communication ናይ ምቑጻር ሰራሕተኛታት ወፍሪ ስእላዊ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Recruitment Communication ናይ ምቑጻር ሰራሕተኛታት ወፍሪ ስእላዊ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Recruitment Communication ናይ ምቑጻር ሰራሕተኛታት ወፍሪ ስእላዊ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
ዓቐንን ማዕሸግን: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
መለለዪታት: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
ናይ ምፍራይ ቴክኖሎጂ: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
ናይ ዲዛይን ብድሆ: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
ምርምር: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
ምንጪ ሓሳብ: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
ናይ ፕሮጀክት ግዜ: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
ናይ ስርሒት ፍሰት: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
ኣባላት ጋንታ: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
ናይ ስእሊ ክረዲት: Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design