Montigo Experience Store ናይ ንግዲ ስፍራ ዲዛይን by Chong Hean Teo

Montigo Experience Store ናይ ንግዲ ስፍራ ዲዛይን by Chong Hean Teo is a highly esteemed winner of the very prestigious 2025 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ሓጺንውሽጣዊ· 2025

Montigo Experience Store ናይ ንግዲ ስፍራ ዲዛይን

by Chong Hean Teo

Client: Montigo

ናይ ሓጺን ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Montigo Experience Store ናይ ንግዲ ስፍራ ዲዛይን

ናይ ሞንቲጎ ሃይድሬሽን ሄቨን፡ ብሕምብርታዊን ኣሳላጢን ዲዛይን ኣብ ስንጋፖር ኣዮን ኦርቻርድ፡ ብኣከባቢ ጥዕና ዝግደስ ናይ ንግዲ ስፍራ ብሓድሽ መልክዕ የቕርብ። ኣብ ድይናሚካዊ ሕምብርታዊ ቪድዮ መድረኽ ዝተማእከለ እዚ ዲዛይን፡ ንሓደ ግዜ ዝጥቀሙ ፖስተራት ብተላዋዋጢ ዲጂታላዊ ትሕዝቶ ብምትካእ፡ ቁሱላዊ ብኽነትን ካርቦን ኣሻሓትን ኣዝዩ ይቕንስ። መስተጋብራዊ ሌዘር ምቕራጽ ቦታታትን ህያው ሕብራዊ ዓለምን፡ ዓሚልቲ ውልቃዊ ሙቐት-ሓላፊ ጥርሙዛት ንኽፈጥሩ ይዕድሙ። ምንቅስቃሳዊ ስሕበት ምስ ውልቃውነት ይሓዋውስ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Montigo Experience Store ናይ ንግዲ ስፍራ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Montigo Experience Store ናይ ንግዲ ስፍራ ዲዛይን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Montigo Experience Store ናይ ንግዲ ስፍራ ዲዛይን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Dimensions & Packaging: 6872mm x 6172mm x 4050mm
approximately 452sqft
Tags: Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Production Technology: the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Design Challenge: Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Research: The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Inspiration: The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Project Duration: The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Operation Flow: The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Patents: All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Team Members: Teo Chong Hean(Mason)
Image Credits: Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.