Time And Seasons Of Dunhuang ናይ ፖስተር ተኸታታሊ ስራሓት by Dapeng Zhang

Time And Seasons Of Dunhuang ናይ ፖስተር ተኸታታሊ ስራሓት by Dapeng Zhang is a highly esteemed winner of the very prestigious 2025 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ባህላዊ ውርሻን ኢንዱስትሪ ባህልን Competition Category.

ሓጺንባህላዊ ውርሻ· 2025

Time And Seasons Of Dunhuang ናይ ፖስተር ተኸታታሊ ስራሓት

by Dapeng Zhang

Client: Dapeng Zhang

ናይ ሓጺን ሽልማት A' Design Award Winner in ባህላዊ ውርሻ Category

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The Design

About Time And Seasons Of Dunhuang ናይ ፖስተር ተኸታታሊ ስራሓት

ግዜን ወቕትታትን ዱንሁዋንግ ዝብል ተኸታታሊ ፖስተራት፡ ውቅብታዊ ጽባቐ ናይ ሞጋኦ በዓቲታት ምስቲ ዕስራን ኣርባዕተን ናይ ጸሓያዊ ግዜያት (solar terms) ናይ ቻይናዊ ካላንደር ዘራኽብ ስራሕ እዩ። ናይ ማዕድናዊ ሕብርታት ዱንሁዋንግ ብዲጂታላዊ መንገዲ ተሓዲሶም፣ ናይ ብሩሽ ምንቅስቓሳትን ዘመናዊ ስነ-ኣገባብ ኣጻሓፍን ምስ ጌጻዊ ንድፍታት ተወሃሂዶም ንትርጉም ሕርሻዊ ንጥፈታት ነፍሲ ወከፍ ጸሓያዊ ግዜ ንምርኣይ ተጠቒሞም ኣለዉ። ነፍሲ ወከፍ ፖስተር 594 ብ 841 ሚሊሜተር ዝዓቐኑ ኮይኑ ብስክሪን ፕሪንቲንግ ዝተሰርሐ እዩ። እዚ ተኸታታሊ ስራሕ እዚ፡ ንዘይተዳህሰሰ ባህላዊ ውርሻ ናይ ምሕዳስ መገዲ ዝህብ ኮይኑ፣ ታሪኻዊ ልክዕነትን ቀሊል ዘመናዊ ቅርጽን ኣብ ግምት ብምእታው ዝተሰርሐ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Time And Seasons Of Dunhuang ናይ ፖስተር ተኸታታሊ ስራሓት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Time And Seasons Of Dunhuang ናይ ፖስተር ተኸታታሊ ስራሓት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Time And Seasons Of Dunhuang ናይ ፖስተር ተኸታታሊ ስራሓት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Dunhuang Seasonal Festivals" is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.
Dimensions & Packaging: 594mm×841mm
Tags: Poster Design, Dunhuang Patterns, Typegraphy Design
Production Technology: Screen Printing
Design Challenge: In terms of creative conception, it is extremely challenging to achieve the natural integration of Dunhuang elements with the structure and strokes of the font while also ensuring the readability of the font.
Regarding internal factors, having an in-depth understanding of the cultural connotations of Dunhuang and making the design conform to modern aesthetics places high demands on one's knowledge reserve and design capabilities.
Moreover, there are also problems of scattered information and difficulties in screening when it comes to the collected Dunhuang elements.
Research: Research Type: Cultural communication and design practice.
Research Objectives: To popularize Dunhuang culture and the agricultural culture related to the 24 solar terms, explore the design model that combines tradition and modernity, and provide new ideas for the cultural and creative industry.
Methodology: Sort out relevant classical documents and research materials, conduct on - site investigations in Dunhuang Mogao Grottoes, and carry out questionnaires and interviews to collect the public's understanding of traditional culture and their feedback on design works.
Data Collection and Tools: Data are collected from literature materials, on - site investigation records, and 200 questionnaires.
Participants and Experiments: Participants cover people of different ages and occupations. Around the first draft of the poster, evaluations are invited and the design is optimized accordingly.
Results: The poster integrates Dunhuang and solar - term elements. With its eye - catching design, it has been widely spread on social media, triggering enthusiastic discussions among the public about the two cultures and enhancing the cultural attention and influence.
Insights and Impacts: This research sets an example for cultural promotion, inspires creators to explore the value of traditional culture, promotes the innovation of cultural and creative product design, and enables traditional culture to integrate into modern life.
Real - world Impacts: Commercially, cultural and creative products related to the poster have a warm response, expanding the commercial value of traditional culture. Socially, it enhances the public's cultural identity and pride, and promotes cultural inheritance and development. In the design field, it leads the trend of integrating tradition and modernity, injecting vitality into the industry.
Inspiration: The inspiration for the project comes from the profound connection between Dunhuang murals and the Chinese 24 solar terms. The design combines Dunhuang elements with the agricultural themes of the solar terms, reinterpreting ancient visual language. The project digitally reconstructs Dunhuang mineral colors and traditional patterns, blending them with contemporary typography to breathe new life into them within the context of modern culture.
Project Duration: The project was launched in Dunhuang in November 2023, concluded in October 2024, and was exhibited at Zhejiang Sci-Tech University in November 2024.
Operation Flow: The poster design facilitates profound interaction between audiences and the 24 Solar Terms and Dunhuang cultural heritage through four strategic dimensions: visual magnetism, informational storytelling, emotional resonance, and social media propagation. This multidimensional approach achieves dual cultural communication objectives - immersing viewers in traditional aesthetic philosophy while organically stimulating participatory engagement and grassroots dissemination momentum.
Image Credits: Main image #1:Dapeng Zhang, Time and Seasons of Dunhuang, 2024.
Optional image #2:Dapeng Zhang, Poster display, 2024.
Optional image #3:Dapeng Zhang, Design application 1 , 2024.
Optional image #4:Dapeng Zhang, Design application 2 , 2024.
Optional image #5:Dapeng Zhang, Design application 3, 2024.