ዲዛይን Tels Cargo ናይ ብራንድ መንነት ብ Nargiza Usmanova ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማስታወቂያ· 2025
Tels Cargo ናይ ብራንድ መንነት
ዓሚል: TELS Cargo
ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #172023 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Tels Cargo ናይ ብራንድ መንነት
ተልስ ካርጎ ንኣውሮጳዊት ትካል መጓዓዝያ ኣብ ጭነት ተሽከርካሪታት እትዓዪ ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እቲ ሎጎ ናይ ቀደም ኣገባብ ጽሕፈት፡ ሕብርታት ከምኡውን ናይ ሓሙሽተ-መስመር ምልክት ፓለት ስለ ዝሕዝ፣ ኣፍልጦ ይዕቀብ ኣሎ። ሓደ ክቢ ኣካል ንጸሓይን ብርሃንን ይውክል። እተን ፊደላት G ከምኡውን O ኣብ ቃል Cargo ንምንቅስቓስ ንምጥቃስ ተጠማሚረን ኣለዋ። እዚ መንነት እዚ ኣብ ዲዛይን ናይ ጽዑር መካይን፡ ናይ መንደቕ ካላንደራት፡ ናይ ቤት ጽሕፈት ንብረታት፡ ካርድታት ሰላምታ፡ ናይ ማይ ብልቢዕታት፡ ኮሶታት፡ ናይ መንደቕ ሰዓታት፡ ናይ ምርኢት ደገፍትን ህያባትን ይትግበር። ሓደ ናይ ሓሙዅሽታይን ብርቱቕን ሕብሪ ንዘመናውን ሞያዊን ትርኢት ይድግፍ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Tels Cargo ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Tels Cargo ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Tels Cargo ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- ዓቐንን ማዕሸግን
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- መለለዪታት
- Branding, Identity, Graphic design, Logo design, Visual design
- ናይ ምፍራይ ቴክኖሎጂ
- All advertising product layouts are created using graphic design software.
- ናይ ዲዛይን ብድሆ
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- ምርምር
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- ምንጪ ሓሳብ
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- ናይ ፕሮጀክት ግዜ
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- ናይ ስርሒት ፍሰት
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- ፓተንታት
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- ናይ ስእሊ ክረዲት
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
