The Netherlands Pavilion ናይ ምርኢት ፓቪልዮን by Tellart and RAU Architects is a highly esteemed winner of the very prestigious 2026 ናይ ፕላቲኒም ሽልማት A' Design Award in ንድፊ ፍጻመን ኩነትን Competition Category.
ፕላቲኒምፍጻመ· 2026
The Netherlands Pavilion ናይ ምርኢት ፓቪልዮን
Client: Netherlands Enterprise Agency and AND B.V.
ናይ ፕላቲኒም ሽልማት A' Design Award Winner in ፍጻመ Category
- 995,795
- Verified Award Winner
- Verify Award Status for #174120
The Design
About The Netherlands Pavilion ናይ ምርኢት ፓቪልዮን
ናይ ኔዘርላንድስ ፓቪልዮን ንዓለማዊ ኤክስፖ 2025 ኣብ ኦሳካ እተሃንጸ ናይ ምርኢት ፓቪልዮን እዩ። እዚ ፓቪልዮን፡ ኔዘርላንድስ ካብ ማይ ምቅዋም ናብ ማይ ከም መሓዛ ኣብ ጽሩይ ጸዓት፡ ምስ ክሊማ ምልማድን ቀጻልነት ዘለዎ ናብራን ምጥቃም ዝገበረቶ ታሪኻዊ ለውጢ የቕርብ። ነፍሲ ወከፍ በጻሒ ኦርብ (Orb) ዝበሃል፡ ብኢድ ዝተሓዝ ኩዕሶ ይቕበል፣ እዚ ድማ ነቲ መገዲ ዝመርሕን ተወሳኺ ተወሳኺ ኢንተራክቲቭ ትካላት ዘንቅሕን እዩ፣ እንተላይ ብጀነሬቲቭ ሰብ-ሰርሖ ብልሒ እተፈጥረ ናይ 360 ዲግሪ ዶም ፊልም። እቲ ህንጻ ንምፍራስ ብዝጥዕም መንገዲ እተነድፈ ስለ ዝኾነ፡ ኩሎም ኣካላቱ ድሕሪ እቲ ኤክስፖዚሽን እንደገና ክጥቀሙ ይኽእሉ።
The Recognition
About the ናይ ፕላቲኒም ሽልማት A' Design Award
The Netherlands Pavilion ናይ ምርኢት ፓቪልዮን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። The Netherlands Pavilion ናይ ምርኢት ፓቪልዮን ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። The Netherlands Pavilion ናይ ምርኢት ፓቪልዮን ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
- Dimensions & Packaging
- Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
- Tags
- Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
- Production Technology
- Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
- Design Challenge
- The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
- Research
- A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
- Inspiration
- The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
- Project Duration
- The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
- Operation Flow
- The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
- Patents
- Copyrights and IP of the Building belong to RAU Architects (2025).
- Team Members
- The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
- Image Credits
- Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.
Video Credits: Tellart
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