Metoa Ginza መርኣዪ ኣዳራሽ by Shigeru Kubota is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ብሩርውሽጣዊ· 2026

Metoa Ginza መርኣዪ ኣዳራሽ

by Shigeru Kubota

Client: Metoa Ginza

ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Metoa Ginza መርኣዪ ኣዳራሽ

እዚ ቦታ ኣብ መንጎ ዘመናዊ ቴክኖሎጅን ሰባትን ዝኸውን ርክብ ዝተመስረተ ኣርእስቲ ኣለዎ። ብመንገዲ ናይ ንግዲ ምርኢታት፡ ቴክኖሎጅ ምስ ጥበብ ይራኸብ፡ ሰባት ድማ ምስ ምርኢታት ይተኣሳሰሩ። ኣብቲ ካፈ፡ በጻሕቲ ይራኸቡ ማሕበረሰብ ድማ ይውለድ። እዚኣቶም ዝደራረቡ ርክባት ብሓደ ክጽመዱ ከለዉ፡ ነባሪ ዝኽርታት ይፈጥሩ፡ ንዕኡ ትካል ድማ ውዑይን ጽቡቕን ኣረኣእያ የትርፉ። ነቲ መደየብያ ዘጠቓለለ ክልተ ደርቢ ዘለዎ ናይ ዑፍ-መዓር ጥርዞ (honeycomb panels)፡ ሓደ ደርቢ ብ90 ዲግሪ ክዘውር ከሎ ከም ዕንባባ ዝመስል ንድፊ ይፈጥር፡ ቴክኖሎጅ ንሰባት ኣተኣሳሲሩ ዝያዳ ሕጉስ ዓለም ከም ዝፈጥር ዝገልጽ መልእኽቲ የመሓላልፍ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Metoa Ginza መርኣዪ ኣዳራሽ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Metoa Ginza መርኣዪ ኣዳራሽ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Metoa Ginza መርኣዪ ኣዳራሽ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Metoa Ginza is Mitsubishi Electric's showroom, designed to showcase its 12 businesses. In order to introduce various technologies from home appliances to space, medical, and infrastructure, in a limited space, we proposed a layout with a community cafe on the first floor and exhibition spaces on the second and third floors, where events are held four times a year to showcase the 12 businesses. The exhibition was designed to be like a gallery, with the concept of Cutting-edge Technology and art.
Dimensions & Packaging: The showroom covers a total area of approximately 900 square meters across three floors. The first floor is primarily dedicated to a cafe area, while the second and third floors are allocated for exhibition spaces.
Tags: Mitsubishi Electric, Event space, 100th anniversary, Corporate exhibition, Communication space, Corporate museum, Corporate brand promotion
Production Technology: In addition to design, we were heavily involved in overall branding from a comprehensive production perspective and worked to raise awareness by unifying the design of the naming, logo design, key visuals, main videos, uniforms, goods, and other elements. We also requested the cafe on the first floor to develop a menu in accordance with Mitsubishi Electric's event and conducted unified event promotions on all floors.
Design Challenge: The huge honeycomb panels surrounding the elevator are double-layered, and when the honeycomb panels on the back side are rotated 90 degrees and stacked, a flower pattern is created, symbolizing the overlap of technology brings happiness to people. The structure piercing through three floors was difficult to realize, but it was completed by dividing the hexagons into parts and connecting them together. The translucent white color shines in the light, brightly expressing people's happiness.
Research: Mitsubishi Electric is involved in various businesses, including home appliances, elevators, space, robotics, medical equipment, and infrastructure. To appeal these businesses, the company went beyond simply displaying its products and incorporated the perspectives of artists to express its technologies as works of art, creating new experiences and positive impressions. Achieving this required understanding and decision-making on the part of the company through research and persuasion.
Inspiration: A place, theme of meeting people, based on the concept of Touch of Advancement. Each business's exhibition brings technology and art to meet people and the cafe brings people to create a community. These are connected and the design conveys the message: technology brings happiness to people. The two-layer honeycomb panels surrounding the elevator create a flower-like pattern when one side is rotated 90 degrees. It messages that technology will come together to create a happier world.
Project Duration: This project began in Tokyo in October 2014 and was completed and opened on March 31, 2016. It closed on August 4, 2025.
Operation Flow: Metoa GINZA is Mitsubishi Electric's showroom with a cafe on the 1st floor and exhibition spaces on the 2nd and 3rd floors, where exhibitions have been changed 4 times a year. Rather than simply displaying products, the showroom collaborates with artists to create an experience that can be enjoyed as art. Over the past 10 years, 6 million people have visited here, which has established itself as a place for new discoveries. After closing, the showroom will tour the country as the event, Metoa.
Team Members: General production Interior design: Shigeru Kubota
General production, VI design, Art direction: Arata Maruyama
General production, Event design: Masato Tanaka
Overall supervision: iPLANET Incorporated
Interior construction: MURAYAMA INC.
Design: WORKTECHT&Co.
Moving logo Opening video production: Norimichi Hirakawa
Interactive Video Production: amana inc.
Opening video production: WOW Inc.
Video system design: Kyoeisha Co., Ltd.
Furniture design and production: HAY hutte design
In-house background music and ELV surround sound: Yosi Horikawa
Technical support and equipment provided: Mitsubishi Electric Corporation
PR: TANK Inc.
Printed matter copywriting: Keita Fukasawa