Mobility Future Within Reach ናይ ብራንድ ርክብ by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.
ብሩርማስታወቂያ· 2026
Mobility Future Within Reach ናይ ብራንድ ርክብ
Client: tacto Inc.
ናይ ብሩር ሽልማት A' Design Award Winner in ማስታወቂያ Category
Verified Award Winner
Verify Award Status for #180975The Design
About Mobility Future Within Reach ናይ ብራንድ ርክብ
ሞቢሊቲ ፊውቸር ዊዚን ሪች (ዝቕረበ መጻኢ ተንቀሳቓስነት) ብዛዕባ መጻኢ ተንቀሳቓስነት ንዝካየድ ትምህርታዊ ዙረት ፍጻመ ዝተፈጥረ ናይ ብራንድ ርክብ መደብ እዩ። ቀንዲ ማእከሉ ካብ ፋይን ፍሉት ካርቶን ዝተሰርሐ ዓቢ ዲዮራማ ኮይኑ፡ ቁመቱ 1030 ሚሜ፡ ስፍሓቱ 1456 ሚሜ ከምኡውን ዕምቆቱ 500 ሚሜ እዩ። ነፍሲ ወከፍ ክፋል ብሌዘር ተቖሪጹ ድሕሪኡ ብኢድ ተገጣጢሙ። ተወሃሃድቲ (ኢንተራክቲቭ) መካኒዝማት ንተሽከርከርቲ የንቀሳቕሱ፡ ህንጻታት የብርሁ፡ ከምኡውን እታ ከተማ ብብርሃን፡ ድምጽን ምንቅስቓስን ምላሽ ትህብ። እቲ ተመሊሱ ክዝውተር ዝኽእል ንዋት ንቴማ ቀጻልነት ይድግፍ ከምኡውን ቆልዑ ብጸወታ ኣቢሎም መጻኢ ተንቀሳቓስነት ክገምቱ ይሕግዝ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Mobility Future Within Reach ናይ ብራንድ ርክብ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mobility Future Within Reach ናይ ብራንድ ርክብ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mobility Future Within Reach ናይ ብራንድ ርክብ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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