ዲዛይን Kokorozashi Mirror ናይ ኩባንያ መንነት ምልክት ብ Unou Jikenn, Inc. ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማስታወቂያ· 2026
Kokorozashi Mirror ናይ ኩባንያ መንነት ምልክት
ዓሚል: Mitsui & Co., Ltd.
ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #181004 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Kokorozashi Mirror ናይ ኩባንያ መንነት ምልክት
ኮኮሮዛሺ መስትያት ንሚትሱይ ኤንድ ኮ. ሊሚትድ ዝተፈጥረ ናይ ኩባንያ መንነት ምልክት ትካል እዩ። እቲ ምልክት ኣብቲ ናብ ዋና ቤት ጽሕፈት እታ ኩባንያ ዘራኽብ መተሓላለፊ መንገዲ መደበር ተቐሚጡ ኣሎ። ስእልታት ሰራሕተኛታትን ትርኢታት ቦታ ስራሕን ንዓሰርተ ክፍልታት ንግዲ ይውክሉ። ኣብ ልዕሊ እቶም ስእልታት ዝተቐመጡ ብኢድ ዝተጻሕፉ መልእኽትታት ድሌታት ነፍሲ ወከፍ ክፍሊ ይገልጹ። ኣብ መወዳእታ እቲ መተሓላለፊ መንገዲ መስትያት ደው ኢሉ ኣሎ፡ ንሱ ድማ ናይ ብራንድ መፈለጥታ ጭርሖ "ኩሉ ብኮኮሮዛሺ ይጅምር" ዝብል ሒዙ ኣሎ። ተዓዘብቲ ናይ ገዛእ ርእሶም ምስሊ ምስቲ መልእኽቲ ብሓባር ይርእዩ፡ እዚ ድማ ናብ ውልቃዊ ኣስተንትኖ ይዕድም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Kokorozashi Mirror ናይ ኩባንያ መንነት ምልክት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Kokorozashi Mirror ናይ ኩባንያ መንነት ምልክት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Kokorozashi Mirror ናይ ኩባንያ መንነት ምልክት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
- ዓቐንን ማዕሸግን
- Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm. - መለለዪታት
- OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
- ናይ ምፍራይ ቴክኖሎጂ
- This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
- ናይ ዲዛይን ብድሆ
- The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
- ምርምር
- To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
- ምንጪ ሓሳብ
- As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
- ናይ ፕሮጀክት ግዜ
- Published: August 28, 2025 to Present in Tokyo, Japan.
- ናይ ስርሒት ፍሰት
- The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
- ኣባላት ጋንታ
- Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato - ናይ ስእሊ ክረዲት
- Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.
ስፖንሰር ዝተገብረ
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
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ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
