Zona ቅርጸ-ምልክትን ምዕሻግን by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.
ብሩርማስታወቂያ· 2026
Zona ቅርጸ-ምልክትን ምዕሻግን
Client: Cansu Ferreira
ናይ ብሩር ሽልማት A' Design Award Winner in ማስታወቂያ Category
Verified Award Winner
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About Zona ቅርጸ-ምልክትን ምዕሻግን
ዞና እታ ቀዳመይቲ ናይ ኣንጎላ ሃርድ ሰልትዘር ኮይና፡ ካብ ናይ ሁዋምቦ ዓይኒ ማያትን ካብ ወንዝ ኦካቫንጎን ዝተበገሰ ናይ ምልክት መንነት ብምሓዝ ናይ ከባቢ ውርሻ ምስ ዘመናዊ ጽባቐ ተራኽብ። እቲ ዲዛይን ኣብ ዘመናዊን ብዱልን ጽባቐ ዘተኮረ ኮይኑ፡ ሞኖክሮማቲክ ካብ ፍረ ዝመንቀሎም ቀለማትን ጂኦሜትራዊ ምልክታትን ብምጥቃም ኣቓልቦ ይስሕብ። ብፍሉይ ዝተዳለወ ሎጎታይፕ ሕቡእ ናይ ማይ ምንፋጭ ዘጠቓልል ኮይኑ፡ ንመንፈስ ህይወትን ንውሕጅ ወንዛትን ይውክል። ዞና ብርቱዓት ቀለማት ምስ ጽሩይን ኣብ ጻዕዳ ዝተመስረተን ኣቀማምጣ ብምጥማር፡ ሓድሽን ኣበራታዕን ናይ ዕይነ ተመክሮ ብምሃብ፡ ብመንእሰያውን ዲዛይን ዝመርሕ ራእይን ኣቢሉ ንመበቆሉ የኽብር።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Zona ቅርጸ-ምልክትን ምዕሻግን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Zona ቅርጸ-ምልክትን ምዕሻግን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Zona ቅርጸ-ምልክትን ምዕሻግን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
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