ዲዛይን China Moutai ውሽጣዊ ንድፊ ናይ ችርቻሮ ድኳን ብ Scene Aesthetics Design Co., Ltd ኣብ ናይ ውድድር ምድብ ንድፊ ውሽጣዊ ቦታን ምርኢትን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስውሽጣዊ· 2026
China Moutai ውሽጣዊ ንድፊ ናይ ችርቻሮ ድኳን
ብ Scene Aesthetics Design Co., Ltd
ዓሚል: Scene Aesthetics Design Co., Ltd
ኣብ ምድብ ውሽጣዊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #181493 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ China Moutai ውሽጣዊ ንድፊ ናይ ችርቻሮ ድኳን
ቻይና ማውታይ ን ባይጂዩ ብራንድ ተመኩሮ ቦታ ዝተፈጥረ ናይ 317 ትርብዒት ሜትሮ ውሽጣዊ ንድፊ ናይ ችርቻሮ ድኳን እዩ። እቲ ንድፊ ምርኢት ፍርያት ምስ ተወሳወስቲ ተኸላታት የጣምር። መሸላን ስርናይን ብስሩዕ ቅደም ተኸተል ተሰሪዖም ክልላዊ መንነት ይገልጹ። ሓደ ዓንኬል ሕብሪ ሕብሪ እቲ መስተ ምስ ዕድመ ከመይ ከም ዝቕየር የርኢ፣ መንደቕ ጣዕሚ ድማ ናይ ጸብሒ መዓዛታት ብስእላዊ መግለጺታትን ብሞጁላት ሽታን ይገልጽ። ብነዃላት ዝተሰርሑ መጋረጃታት ነቲ ደቀቕቲ ነዃላት ናይ ሸኽላ ዕትሮ የዘኻኽሩን ከም መፈላለዪ ድማ የገልግሉን። ፈኮስቲ ዕንጨይትታት፣ ዝርዝራት ብረት፣ ሓሙኽሽታዊ ግራጫን ወጻኢ-ጻዕዳን መወዳእታታት ነቲ ሕብርታት ይቐርጹ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
China Moutai ውሽጣዊ ንድፊ ናይ ችርቻሮ ድኳን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። China Moutai ውሽጣዊ ንድፊ ናይ ችርቻሮ ድኳን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። China Moutai ውሽጣዊ ንድፊ ናይ ችርቻሮ ድኳን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
- ዓቐንን ማዕሸግን
- 317 square meters
- መለለዪታት
- Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
- ናይ ምፍራይ ቴክኖሎጂ
- Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
- ናይ ዲዛይን ብድሆ
- The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
- ምርምር
- As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
- ምንጪ ሓሳብ
- The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
- ናይ ፕሮጀክት ግዜ
- The first flagship store is expected to open in Singapore in June 2026.
- ናይ ስርሒት ፍሰት
- The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
- ኣባላት ጋንታ
- Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
