Dirty Dog እኩብ ልስሉስ መጻወቲ by Hangzhou Yangyang Lejia is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ጻወታ፣ ጸወታን ፍርያት ትርፊ ግዜን Competition Category.
ብሩርጻወታ· 2026
Dirty Dog እኩብ ልስሉስ መጻወቲ
Client: Little Hideout
ናይ ብሩር ሽልማት A' Design Award Winner in ጻወታ Category
Verified Award Winner
Verify Award Status for #181868The Design
About Dirty Dog እኩብ ልስሉስ መጻወቲ
ዲርቲ ዶግ (Dirty Dog) ንዕርክነትን ስምዒታዊ ምጽንናዕን ተባሂሉ ዝተፈጥረ እኩብ ልስሉስ መጻወቲ እዩ። እዚ እኩብ ብሓደ ወጥነት ዘለዎ ቋንቋ ንድፍን ኣሰራርዓ ሕብርን ዝተሓባበሩ፡ ዝተፈላለየ ባህርያት ዘለዎም ኣርባዕተ ልስሉሳት ኣኽላባት የጠቓልል። ንኣሽቱ ዓቐናት ከም ተማላለስቲ ዝእከቡ ነገራት ዘገልግሉ ኮይኖም፡ ዓበይቲ ዓቐናት ንሕቑፍ ዝተሰርሑ እዮም፡ ኣዝዮም ዓበይቲ (ጃምቦ) ዓቐናት ድማ ንዕረፍቲ ከም መተርኣስ ኣካላት የገልግሉ። ነፍሲ ወከፍ ልስሉስ ከልቢ ንተነባባሪ ቅርጺ ኢሉ ካብ ዝተሓዋወሰ ልስሉስ ጨርቂ ብዝተፈላለየ ንውሓት ጸጕሪ ዝተሰርሐ እዩ። እቲ ኣብ ልዕሊኡ ዘሎ ርስሓት ብኢድ ብሓርጭ ሕብርን ብኤርብራሽን ዝተለኸየ ኮይኑ፡ ንምልክታት ጭቃን ሳዕርን ናብ ምልክታት ጸወታን ዕንደራን ይቕይሮ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Dirty Dog እኩብ ልስሉስ መጻወቲ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Dirty Dog እኩብ ልስሉስ መጻወቲ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Dirty Dog እኩብ ልስሉስ መጻወቲ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dirty Dog is a plush toy collection that centers on companionship and emotional comfort. It includes four plush dogs with distinct personalities, brought together through a consistent design language and color scheme to create a unified family identity. The collection is available in small sizes as portable collectibles, large sizes as plush toys for hugging, and jumbo sizes as body pillows for resting and cuddling, meeting various needs and bringing warmth to daily life.
- Dimensions & Packaging
- product dimensions, 1600 mm x 1000 mm x 1000 mm, 300 mm x 150 mm x 100 mm
- Tags
- Plush Toy, Companionship, Body Pillow, Character Collection, Exploration of Nature, Smudge Aesthetics, Versatile Use
- Production Technology
- Each plush dog is made from blended plush in varying pile lengths to create rich tactile and visual layers. Smudges on the surface are not printed, but handmade using pigment powder and an airbrush, producing soft gradients that resemble natural smudges. This technique preserves the lifelike appearance of the toys while highlighting their handcrafted quality.
- Design Challenge
- A key challenge was turning smudges that are usually seen as flaws into a meaningful and appealing design language. Each smudge, whether mud, dirt, or paint, is purposefully linked to the dogs’ playful actions. In this way, the smudges become badges symbolizing adventure and exploration rather than messiness, elevating imperfection into a unique aesthetic that embodies a sense of vitality and reminding people to cherish every mess, laugh, and adventure.
- Research
- The visual language of plush toys is based on the observations of pet behaviors. Unlike many products on the market that prioritize symmetry and cleanliness over storytelling, the team captures and turns the happy moments of dogs rolling in muddy puddles and playing in grass into unique character traits. To meet the need for warmth and emotional connection in fastpaced life, the shape, texture, and color of the collection are warm and friendly, strengthening the bond between toys and users.
- Inspiration
- The collection draws inspiration from the everyday joy of dogs rolling in muddy puddles and running through grass. The team challenges the modern pursuit of absolute cleanliness, redefining smudges, such as mud, dirt, and paint, as badges of adventure, curiosity, and freedom. The color palette draws from natural tones of soil, grass, and flowers, creating a lively natural aesthetic that inspires a heartfelt connection to real, simple pleasures.
- Project Duration
- Launched in Los Angeles in July 2025, the project was completed in Tianjin in August 2025, and exhibited at the LightBox Expo in Los Angeles in October 2025 and at FluffyCon in Shanghai in December 2025.
- Operation Flow
- The collection offers companionship and fosters emotional connection. Small plush toys are portable, providing comfort and companionship on the go, while large ones are made for home use, supporting hugging, leaning, or resting. The ergonomic jumbo plush toys accommodate multiple holding positions, from side hugs to full wraps. With different sizes, Dirty Dog supports both outdoor adventures and indoor relaxation, blending seamlessly into everyday life.
- Team Members
- Hangzhou Yangyang Lejia Cultural and Creative Co., Ltd.
Yawen Qiang, Yiru Zhao
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