Shiftcam 240mm Super Zoom ናይ ሞባይል ካሜራ መነጽር (ሌንስ) by Kl Chiu

Shiftcam 240mm Super Zoom ናይ ሞባይል ካሜራ መነጽር (ሌንስ) by Kl Chiu is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ካሜራን ኣቕሑ ፎቶግራፊን Competition Category.

ብሩርኣቕሑ ፎቶግራፊ· 2026

Shiftcam 240mm Super Zoom ናይ ሞባይል ካሜራ መነጽር (ሌንስ)

by Kl Chiu

ናይ ብሩር ሽልማት A' Design Award Winner in ኣቕሑ ፎቶግራፊ Category

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The Design

About Shiftcam 240mm Super Zoom ናይ ሞባይል ካሜራ መነጽር (ሌንስ)

Shiftcam 240mm Super Zoom ንሞባይል ተሌፎናት ዝተዳለወ ተለፎቶ መነጽር (ሌንስ) እዩ። እዚ መነጽር ንተሌፎናት ዘለወን 5x ፐሪስኮፕ ካሜራ ሞጁላት ዝተመዓራረየ ኮይኑ፡ ኣስታት 10x ዝኸውን ኦፕቲካዊ ርእየት ይህብ። ኣርባዕተ ተደራረብቲ ማክሮ መቐየርቲ ነቲ ተመሳሳሊ ርሕቀት ናብ ናይ ነዊሕ-ርሕቀት ማክሮ ስእለ-ጥበብ ክሳብ 40x ይቕይርዎ። እቲ በርሜል (ኣካል ናይቲ መነጽር)ን እቲ መትሓዚን ካብ ዳግማይ ዝተመስርሐ ኣሉሚንዮም ዝተሰርሑ ኮይኖም፡ ንቕልጡፍን ውሑስን ምትእስሳር ናይ ጥውይ-መቆልፊ (twist-lock) ስርዓት ይጥቀሙ። እቲ ናይ ቅድሚት ክፋል ጸቢብ ኮይኑ ስለ ዝተዓቀበ፡ እቲ መነጽር ተተኺሉ እንከሎ መግነጢሳዊ መሳለጥያታት ክትጥቀመሎም ትኽእል። እቲ ጽፉፍ ቅርጺ ነቲ መሳርሒ ኣብ ጁባ ክኣቱ ዝኽእል ይገብሮ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Shiftcam 240mm Super Zoom ናይ ሞባይል ካሜራ መነጽር (ሌንስ) ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Shiftcam 240mm Super Zoom ናይ ሞባይል ካሜራ መነጽር (ሌንስ) ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Shiftcam 240mm Super Zoom ናይ ሞባይል ካሜራ መነጽር (ሌንስ) ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord