P300 ብልሒ ዘለዎ ናይ ምብጻሕ ሮቦት by Fan Wu is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ሮቦቲክስ፣ ኣውቶማተንን ኣውቶሜሽንን Competition Category.

ብሩርሮቦቲክስ· 2026

P300 ብልሒ ዘለዎ ናይ ምብጻሕ ሮቦት

by Fan Wu

Client: Shanghai Seer Intelligent Technology Co., Ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ሮቦቲክስ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About P300 ብልሒ ዘለዎ ናይ ምብጻሕ ሮቦት

P300 ብልሒ ዘለዎ ናይ ምብጻሕ ሮቦት ንዝወሓደ ግዜ ምዝርጋሕን ልዑል ውጽኢታውነትን ተባሂሉ እዩ ተነዲፉ። ንድፉ ካብቲ ኣብ ባህላዊ ኢንዱስትሪያዊ ሮቦታት ዝርአ ነዊሕ ዙርያታት ምዝርጋሕ ወጻኢ እዩ። ብሓደ ኣዝዩ ክፉትን ከከም ድሌት ክቕየር ዝኽእልን ላዕለዋይ መድረኽን ቀሊል መራኸቢ ገጽን፡ ኣብ ውሽጢ ዓሰርተ ደቓይቕ ብቕልጡፍ ክዝርጋሕ ይኽእል። እቲ ሞዱላዊ ላዕለዋይ መድረኽን እቲ ጽፉፍ ኣካልን ተዓጻጻፊ ምምዕርራይን ኣብ ጸበብቲ ቦታታት ናይ ምንቅስቓስ ክእለትን ብሚዛን ይሕዙ። እቲ ብፈጠራዊ ክእለት ዝተሰርሐ ስዉር መስተጋብራዊ ብርሃን፡ ንጹር ናይ ኩነታት መልሰ-ግብሪ ይህብ ከምኡውን ጽሩይን ቀሊልን ደጋዊ ትርኢት ይዕቅብ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

P300 ብልሒ ዘለዎ ናይ ምብጻሕ ሮቦት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። P300 ብልሒ ዘለዎ ናይ ምብጻሕ ሮቦት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። P300 ብልሒ ዘለዎ ናይ ምብጻሕ ሮቦት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The P300 is an industrial grade intelligent delivery robot, whose core strength lies in its out of the box extreme usability. Without requiring any modifications to existing facilities, users can independently complete the entire workflow, from startup and mapping to task dispatch, within ten minutes, fundamentally revolutionizing the traditional deployment model for industrial robots, which often takes weeks.
Dimensions & Packaging: 860 mm x 490 mm x 1465 mm
Tags: Industrial Grade Mobile Robot, Flexible Deployment, High Usability, User Friendly, Modular Design, Concealed Interactive Lighting, Intelligent Delivery
Production Technology: The most distinctive feature, the concealed interactive lighting, is realized through a dual layer process, the lighting panel uses matte engineering plastic consistent with the exterior shell, while the inner side employs laser micro perforated light guiding structures. This allows the panel to visually blend with the body when inactive, and emit uniform, clear status light when illuminated. The design balances an integrated body with a cohesive expression of technological sophistication.
Design Challenge: The key to achieving extreme usability lies in its highly open and customizable top platform, which supports non standard module integration and process customization, allowing the robot to be flexibly deployed according to business needs. The compact and streamlined body design enables smooth passage through narrow corridors as tight as 58cm, effortlessly crossing floor gaps or minor level differences, and directly adapting to existing layouts without requiring workflow adjustments.
Research: Utilizing high precision positioning algorithms and multi sensor fusion technology, the P300 attains repeatable positioning accuracy of ±1mm, reducing calibration needs and manual intervention and improving efficiency. Dual obstacle avoidance LiDAR and an RGBD depth camera work in synergy to build a 3D perception matrix, accurately detecting low lying obstacles and overhead blind spots. It features dynamic real time path adjustment, supporting efficient, safe, and unattended delivery operations.
Inspiration: The design goal was to create an industrial grade delivery tool as simple and easy to use as consumer electronics, encapsulating professional capabilities within a streamlined experience. Leveraging the extensively scenario validated standardized robot controller and software system developed by the company, it achieves high adaptability and reliability in both hardware and software design.
Project Duration: The project commenced in Shanghai in March 2024, was completed in Shanghai in May 2025, and was exhibited at CeMAT Shanghai 2025.
Operation Flow: After the robot circumnavigates the work area, the system automatically constructs an environmental map. Users then select pickup and delivery points on the map and assign tasks. Upon receiving instructions, the robot autonomously plans paths, avoids obstacles, and completes deliveries. All operations are performed via a touchscreen, where personified dynamic expressions, combined with voice prompts and external lighting, create an intuitive, concrete, and perceptive HMI experience.
Team Members: Fan Wu
Image Credits: Fan Wu