Qwerty ኮፍ መደቀሲ ሶፋ by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ኣቕሑ Competition Category.
ብሩርኣቕሑ· 2018
Qwerty ኮፍ መደቀሲ ሶፋ
Client: CONCEPTICONstudio
ናይ ብሩር ሽልማት A' Design Award Winner in ኣቕሑ Category
Verified Award Winner
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About Qwerty ኮፍ መደቀሲ ሶፋ
QWERTY ከም ናይ ኮምፒተር ኪቦርድ ቅርጺ ዘለዎ ኮፍ መደቀሲ ሶፋ እዩ። ነፍስወከፍ ቁልፊ ንተጠቃሚ ኣብ ግዜ ስራሕ፡ ኣብ ቤት ጽሕፈት ወይ ኣብ ገዛ ዝድግፍ ልስሉስ መተርኣስ ይፈጥር። ብሓደ ናይ ርሑቕ መቆጻጸሪ ዝቁጻጸሩ ሚክሮ ኤለክትሪካዊ ሞተራት፡ ንነፍስወከፍ ናይ ቁልፊ መተርኣስ ብተነጻጻሪ ኣገባብ የተዓራርዩ፣ በዚ ድማ ኩሉ ቦታ ክቕየር ይኽእል። እቲ ናይ ርሑቕ መቆጻጸሪ ዓሰርተ ኣቐዲሙ ዝተሰርዑ ኣቀማምጣታት ዝህብ ኮይኑ፡ ተወሳኺ ኣቀማምጣታት ክውሰኽ ይከኣል። QWERTY ከም ሶፋ፡ ከም መደቀሲ ወይ ከም ምሉእ ብምሉእ ዝተመዓራረየ መደገፊ ክጥቀም ይከኣል። እዚ ንድፍ እዚ ንልሙድ ናይ ዕለታዊ ህይወት ምስሊ ናብ ተጣጣፊ ኣቕሓ ገዛ ብቀሊል ናይ ምፍኻር ትሕዝቶ ይልውጦ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Qwerty ኮፍ መደቀሲ ሶፋ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Qwerty ኮፍ መደቀሲ ሶፋ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Qwerty ኮፍ መደቀሲ ሶፋ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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