SwordLion ብረታዊ መሓዚ ብርዒ by ChungSheng Chen and ChangHsien Cho

SwordLion ብረታዊ መሓዚ ብርዒ by ChungSheng Chen and ChangHsien Cho is a highly esteemed winner of the very prestigious 2018 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ናውቲ ስነ-ጥበብን ጽሕፈትን Competition Category.

ሓጺንናውቲ ስነ-ጥበብ· 2018

SwordLion ብረታዊ መሓዚ ብርዒ

by ChungSheng Chen and ChangHsien Cho

Client: ACDC Creative

ናይ ሓጺን ሽልማት A' Design Award Winner in ናውቲ ስነ-ጥበብ Category

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The Design

About SwordLion ብረታዊ መሓዚ ብርዒ

እዚ ተኸታታሊት 5 ብረታዊ ፖስትካርድ መሓዚ ብርዒ ባህላዊ ፈጠራዊ መዘከርታ እዩ፣ ባህርያቱ ካብ ታይናን ታሪኻዊ አንፒንግ ሰይፍኣንበሳ ምልክት ምስ ቻይናዊ 5 መሰረታት ፍልስፍና ብሌዘር ምቅራጽ ሜላን ተሰሓሓቢ ብረታዊ ቅርጺ ስልቲን ተዳልዩ። ሰላምታ፣ መዘከርታ ወይ ስእልታት ኣብቲ ስእላዊ ብረታዊ ወረቐት ክግበሩን ከም ፖስትካርድ ክለኣኹን ይከኣል፣ ድሕሪኡ ክጠውን ክሰሓሕብን ናብ መሓዚ ብርዒ ክቕየር፣ ፍሉይ ቅዲ ስርግእን ጽሑፋዊ ንዋትን ዘቕርብ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

SwordLion ብረታዊ መሓዚ ብርዒ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። SwordLion ብረታዊ መሓዚ ብርዒ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። SwordLion ብረታዊ መሓዚ ብርዒ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an integration of postcard and penholder in a series of cultural creative souvenir. By using laser carving technique and foldable metal structure mechanism designed, Anping SwordLion totem along with the Chinese 5 elements philosophy. Greetings, notes or doodles can be made on the graphical metal sheet and sent as a postcard, which to be bent and folded into a penholder later on, presenting a unique style of gift and stationery.
Dimensions & Packaging: Color:GoldenMetal, GreenWood, BlueWater, RedFire, YellowEarth
Dimension:L20.6*W12.6*H1mm
Package:200p Coated Post Card Paper
Tags: Postcard, Penholder, Swordlion, Foldable, Bendable, Metal, Chinese 5 elements
Production Technology: Production Tech: Laser Cutting and Engraving.
Material: Galvanized Sheet metal.
Painting: Powder Paint Coating.
Design Challenge: The creativity within this design lies in the transformation of the tradition sword lion facial features and combining Chinese 5 elements philosophy of Metal, Wood, Water, Fire and Earth into a more interesting colorful graphical illustration. In order to preserve and spread out the culture totem, postcard and penholder takes into account, making it as a gift and souvenir, the Fold and Bend structure mechanism designed on a sheet metal is another challenging issue.
Research: This project was partly initiated by Tainan City Government, giving helping to a local sheet metal factory to transform and upgrade by design into the aptness of cultural creative industry. I came out an idea of deriving local cultural elements by design, after lots of studied and researched done on the Anping old street in Tainan, SwordLion totem was chosen and transferred into a creative stationery. Moreover, in order to preserve and widespread of the unique cultural element, postcard and penholder functions were integrated, outcome as a special gift to be sold in tourist hot spot.
Inspiration: I was inspired by the Chinese Minnan cultural heritage and element of Anping Swordlion in Tainan, an old city of Taiwan. In the past, in Anping old street, each house would hang a SwordLion on the door frame or the walls became the identification of the resident, they have different facial expressions, none of them are identical. Currently, there are only 30 to 40 Sword Lions left in Anping. I wish to preserve this unique culture totem and let the world know.
Project Duration: This project was partially funded by Government grant, started in March 2015 in Taiwan, and finished the designed and pilot production in July 2015, it was exhibited in Taiwan Creative Expo in April 2016, Japan Tokyo GIFTEX, Home Gift Interior Trade Fair in July 2017 and Paperworld in Germany Frankfurt January 2018. Silver Award of Good 10th Creative Tainan 2016 by Tainan City Government Cultural Affairs Bureau.
Operation Flow: This series of SwordLion-Metal Postcard Penholder consist of 5 pieces which differences by their facial features and colors, sold in historical tourist spots.
Bright and beautiful colors, lively look expression designed of the traditional SwordLion. You May write down greetings and notes or just doddles on it, to send it as a postcard to a friend in every corner of the world. Instead receiving it as a postcard, one may find it interestingly foldable into a penholder later on. Collect all 5 element pieces to make it a pack of SwordLion statue penholder standing on your desktop.
Patents: Copyrights belong to ChungSheng Chen, acdesign associates International Co.,Ltd, 2015.
Team Members: ChungSheng Chen
Tainan University of Technology
Acdesign Associates International Co.,Ltd
ChihHua Kuo
Taiwan Innovation Metal Corporation
ChangHsien Cho.
Image Credits: Image #1: WeiZhe Jiang,2018.
Image #2: Allyson Li, 2017.
Image #3: WeiZhe Jiang,2018.
Image #4: ChungSheng Chen,2016
Image #5: ChungSheng Chen,2016